Web 2'0

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Web 2.0 Social Networking

• PJ Dillon
• November 2nd, 2006

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Outline

• Web 2.0 Overview
• Web 2.0 Examples
• Social Networking
• Social Networking Software
• Site
• Online Dating
• Mobile
• Whats in Common
• My Project

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Supporting Web 2.0

• Refers to light-weight business models providing
  services rather than software products
• Server-side web applications provide light-weight
  user interfaces
• User interacts through a web browser
• AJAX utilities provide rich user experience
• Development and updates evolve continuously
• Perpetual beta
• Users interaction drives software changes
• Users act as co-developers
• Database
• Store, organize, and manage user data
• Data changes quickly

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Web 2.0 Mechanism

• Provide data management services
• Service evolves with user experience
• Users determine how theyll use the service
• Users act as data sources
• Provide content
• Richness of content grows as more people
  contribute
• Data gains more meaning/relevance
• Utilizes the collective intelligence
• Syndication
• Dont dictate how data is used
• Reuse
• Incorporation into or combination with other
  services

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Web 2.0 Services

• Google
• Mail, maps, calendar, word processing,
  spreadsheets, etc
• SourceForge.net
• User-created open source software project
• Amazon
• User reviews, People who bought this item also
  purchased
• eBay
• User generated auctions
• BitTorrent
• Collaborative file storage and transfer
• Wikipedia
• Collaborative Encyclopedia
• YouTube
• Video sharing
• Mapquest
• Online maps and directions
• Paypal

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The Blog

• Personal web pages have been around since the
  dawn of the web
• The web log altered the paradigm
• The personal web page in journal form
• From static web content to continuously updated
  content
• RSS provides the static link to this ever
  changing content
• Provided the first mechanism for syndication
• Separates content from any fixed display of it
• Alerts interested users to new content

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The Blog

• Linking became the currency of the blogosphere
• Authors include links to other blogs in their own
• Back links let an author count how many people
  linked to his blog
• Collective intelligence syndicated the best
  content
• Formation of communities
• Social Networking
• Notice the implicit association
• Blog still associated with the person
• Each blogger creates a personal profile

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Social Networking

• Involves the formation of interpersonal
  relationships
• Business, academic, dating, hobbies, sports, and
  activities
• In the context of Web 2.0
• Web service provides representation of these real
  world relationships
• Friends, business partners, or teammates
• Organize digital information relevant to or
  indicative of these relationships
• Context provides the means to find and create new
  relationships with different people

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Social Networking Services
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MySpace

• The flagship social networking site
• Open registration with an email address
• Users create personal profile
• Displayed as personal website
• Customizable HTML using style tags
• Becomes content of the system

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MySpace Services

• Friends List link to other friends pages
• Favorites List link to other peoples pages
• Messaging email-like
• Groups link to others with common interest
• Blogging
• Events link to others attending an event
• Bulletins Broadcast messages posted for friends
  
• Entertainment Industry
• Artists, Movies, Comedians advertise themselves
  on their pages
• Link to favorite artists as a friend
• Incorporate songs into profile
• Videos
• Users can upload home videos
• Incorporate into profiles
• Professional Networking
• Link to particular schools, colleges or companies
• Self-tagging into a taxonomy of professions

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Facebook

• Quintessential continuous development site
• New services and updates have been incrementally
  added over the last year
• Services are provided without knowing how theyll
  be used (poke)
• Broader Social Networks are organized into high
  schools, colleges, companies, and geographic
  regions
• Registration is restricted to email address
  indicative of membership to the respective
  network
• Geographic regions have open registration
• Users create personal profile
• Content for the system

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Facebook Services

• Friends List
• link to other friends pages
• Crosses network boundaries
• Messaging
• Poking
• Groups
• Blogging
• Events
• Pictures
• Upload and group pictures
• Tag friends in images
• Current Status current activity or personal
  state
• Professional Networking
• Bookmarking
• Update Feed aggregates changes to friends
  profiles for convenience
• Mobile Phone Access

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Other Social Networking Sites

• Classmates.com
• Friendster
• Mooble
• Orkut
• Googles invitation only, trusted friends site
• iSocialite
• There at 100s
• All with pretty much the same features

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Online Dating Websites

• Essentially social networking for a particular
  focus
• Users create profile
• Most elaborate profiles
• Services
• Searching
• Messaging
• Winking/poking
• Generally more static content and simple services

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Special Social Services
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Flickr

• Have already seen Picture Sharing
• Main content
• Profile
• Partially drawn from Yahoo! ID
• Contacts List (Friends)
• Messaging

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Del.icio.us

• Thats the URL http//del.icio.us
• Social Bookmarking
• Users browse web, find interesting site
• Save link to del.icio.us
• Tag link with keywords
• Send links to specific friends
• Save commonly used bookmarks
• Friends list (Network)
• Tagging
• Link descriptions/commentary
• RSS feeds

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Folksonomy

• Opposed to a taxonomy
• Predefined, rigidly structured classification
• Attempts to cover all possibilities
• Single item can fall into a single classification
  only
• Folksonomy describes user-defined tagging
• Used by Flickr, del.icio.us, etc
• Undefined, unstructured grouping
• structure and grouping arise as users participate
• Adds meaning to each tag

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Xanga

• Blogging social networking site
• Users create profile
• Other Services
• Messaging
• Groups
• Picture sharing
• Music sharing
• Video sharing
• Blog subscription

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Mobile Social Networking

• A large number of social networking sites are
  designed for use with a mobile phone
• MoSoSo Mobile Social Software
• Use multiple technologies
• Bluetooth Personal Area Network
• Text messaging interaction
• Specialized mobile software
• (Mobile web)
• Often involve location/geographic based services

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Dodgeball

• Text messaging based interaction with central
  service
• Open registration with email address and mobile
  phone
• Linked with Google account
• Create profile
• Designed to be viewed on mobile phone
• Users define location based Venues
• Set current location using mobile phone
• Text message sent to each of the users friends
  with location of the user
• Geotagging yourself

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Twitter

• Text messaging based interaction with central
  service
• Open registration with email address
• Simple service to let others know current
  activity
• User sets description of current activity
• Text message is broadcast to each of his or her
  friends
• Like Facebooks status service with added text
  message broadcasting
• User creates small profile and list of Friends

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Socialight

• Software application running on mobile phone
• Mobile geographic tagging and retrieval
• Web 2.0 city guide
• Users create
• Venue descriptions or reviews
• Pictures
• Upload content to service tagged with geographic
  position
• Users query service for stored information near
  their current location
• Users are also notified if friends or friends of
  friends are nearby
• User profiles and friends list

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Plazes

• Mobile laptop software
• Service maintains a worldwide database of WiFi
  hot spot locations
• Users register with email address
• Create profile
• Build friends list
• Uses MAC address of network hardware to determine
  users location
• If not known, user defines place
• Lets friends know when they are in proximity
• Can include Trazer in other sites to let friends
  know where you are at all times (Yikes!)
• Mobile phone software is planned as well

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Rabble

• Special mobile software application
• They actually charge a monthly service fee
• Create location tagged media with phone
• Blog, pictures, favorite places, events
• Upload with phone
• Search for content tagged around you
• Acts as a media mobile blog
• Constantly updating mobile information
• Subscribe to others information channel
• Integrated with other blogging services

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Whats in common?
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The Profile

• Every service attempts to establish identity
• Most need a confirmed email address
• Some use cell phone or bank account
• Link to and use Google or Yahoo accounts
• Ultimately create username and password for
  future log
• A profile is then associated with each user
• Displayed for other users
• Varying degrees of access to profile information

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Profile Commonalities

• Personal Information
• Name, Age/Birth date, Gender, Height, Ethnicity,
  Home town
• One or more profile photos
• One main photo
• Current Residence or Address
• Sexual Orientation, Relationship Status,
  Interested In/Looking for
• Behavior
• Drink, Smoke, keep pets, engage in controversial
  activities
• Religion
• Contact Information
• Email Address
• Instant Messaging IDs
• AIM, Yahoo, ICQ, Jabbar, IRC
• Skype
• Mobile Phone, Land line

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Profile Commonalities

• Personality Information
• Interests
• Activities/Hobbies
• About Me
• Looking For/Who Id like to meet
• Favorite Music/Movies/Books/TV Shows/Quotes
• Skills/Expertise
• Networking Background
• College Majors, Minors
• High School
• Companies
• Courses
• Profession self-tagging

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The Problem

• Separate databases store almost exactly the same
  information
• Attempt to create an online representation of a
  person
• Online presence
• Updating the information becomes cumbersome
• Must visit each system separately
• Friends of a user have little or no knowledge of
  content provided by other services

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My Project

• With an open standard
• Tag common profile information with MWAC tags
• Present an XML document containing all the
  information
• Much like RSS
• Each service that requires a users profile
  information can syndicate the document
• Present it however the service needs
• Poll for updates to the document
• Back links provide means of finding other
  services of which the user makes use
• Issues
• Identity and Authentication
• Privacy
• Not every service needs access to the same data
• User may want different data displayed for
  different services

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My Project

• Designing a Web 2.0 service could mitigate these
  issues
• Provides easy update of Profile information
• Lets the user define access privileges to each
  service requesting data
• User can also define a profile context
• Services restricted to particular context

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Extensions Other Applications

• Extension for Intellectual Property
• Linking with Real World identity information
• Bank accounts
• Government ID
• Using existing services
• Live Resume
• Applications
• Employment
• College/Graduate School/Fellowships
• Grants
• Research Papers
• Bibliographical information