Rotary

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Rotarys Public Image

• Sharing Rotarys story through Public Relations

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Overview

• Why is PR important?
• Elements of a newsworthy story
• Outreach Tips/PR Resources  
• Social Media

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Rotarys Approach to PR

• Think Locally, Act locally
• Rotarys strength lies in its 33,000 clubs and
  1.2 million members
• Rotarys public image is the responsibility of
  every single Rotarian

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Elements of a Newsworthy Story

• Impact in the community
• Interest
• Proximity
• Pertinence

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RIs Public Relations Division

• Supports Rotary clubs and districts with
  resources and counsel
• Supports Rotary clubs and districts with Media
  Relations
• Supports the work of the Public Image Resource
  Group

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Humanity in Motion Campaign
2008
2009
2007
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Humanity in Motion III Sample PSA
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Sample Customized PSAs
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Additional Outreach Resources
Brochure(001)
Wallet cards (419)
Postcard
Brochure(610)
Wallet cards
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This is Rotary - DVD
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Training Materials
Training Manual (267)
Handbook (515)
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2009-10 PR Grants Update

• Received 325 grant applications
• Approved 300 applications
• Overall value of RI advertising to exceed 8
  million

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2010-11 PR Grants

• One application will be considered per district
• Grants of up to US10,000 per district will be
  available until funds are depleted
• Districts must contribute a minimum of one-third
  of the total grant amount requested

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Rotarys Social Media Presence
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For more information

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