Increasing Education Class Attendance

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Increasing Education Class Attendance

• Honey Johnson, CFPIM, CIRM, C.P.M., CSCP
• Terra Grande District Meeting
• El Paso, TX
• February 9, 2008

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Agenda

• APICS Certification Offerings
• Additional Education Offerings
• Seminars / Workshops
• Course Format
• Public and Private
• Whats working?
• Wrap-Up

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Goal Increase Attendance

• Different Audiences
• Different Needs
• Certification
• Education
• What are YOUR customers needs?

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APICS Certification Offerings

• CPIM
• CIRM
• CSCP

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Additional Education Offerings

• Non-certification courses
• Sarbanes-Oxley
• Purchasing Management
• Cycle-Counting
• Inventory Management
• Fundamentals
• Others

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Seminars / Workshops

• How many are offered?
• How many held?
• Differentiators?
• How effective in your community?

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Course Format

• Evenings
• Mornings
• Week days
• Weekends
• Combinations
• May differ depending on target audience
  availability

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Public and Private

• Public Courses
• Multiple companies represented
• Different perspectives, experiences
• Opportunity to improve everyones supply chain
• Private Courses
• Single company attendees
• Enhanced opportunity to improve supply chain,
  communication and collaboration
• Cross-functional teamwork

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Goal Increase Education Attendance

• From Barely There classes to Full classes
• Goal
• More BIS
• Butts in Seats

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Advertising Education Opportunities

• Where do you advertise?
• Chapter newsletters
• Chapter events
• PDMs
• Tours
• Chapter website
• Local publications
• Newspapers / Business journals
• Others?

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Know your products

• FeaturesCourse differentiators
• FunctionsWho needs it and why
• BenefitsBecause it can help reduce inventory
  while increasing customer service
• AvailabilityWhat is the availability of
  instructors or courses
• CompetitionWho, what, and pricing

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Prepare to discuss your programs

• Research your prospective customer
• The details of their business
• Their competition
• Why they need APICS
• How you can help them succeed
• Follow up!

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Show the Value of your Education Programs

• Streamline their supply chain
• Manage their constraints
• Save cash, time, space, headcount
• Promote cross-functional teamwork
• Implement Best Practices
• Flexible employees

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Making The Difference

• Instructors
• Industry experience
• Real-World perspective
• Alternative schedules
• Nights
• Mornings
• Week days
• Weekends

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Making The Difference

• Word of Mouth
• Satisfied customers are the best advertisement!
• Student testimonials
• Company referrals
• ASK!

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Whats working for Your Chapter?
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Wrap-Up

• Work for continued success
• Audience needs change
• Look for new solutions
• Additional offerings
• Scheduling options
• Whats the Word on the Street?
• Current needs
• Concerns that are not being met

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Our job is to sell Education!

• Match products and services to specific customers
  and needs

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Thank You

• Honey Johnson, CFPIM, CIRM, C.P.M., CSCP
• VP of Education, Colorado Chapter 81
• Terra Grande Staff
• honey.johnson_at_oracle.com
• 303.334.6075