Air Service Development

1
Air Service Development Airport Marketing
Workshop
Tourism Development September 8, 2005
2
Importance of Tourism

• Growth in Tourism Receipts Relative to GDP

Source World Tourism Organization and World
Bank.
3
Growth of Air Transport

• World GDP versus Air Transport

Source World Bank and International Civil
Aviation Organization.
4
International Air Traffic

• International Passengers of Total

Source International Civil Aviation
Organization.
5
Consumer Market

• Shifting behaviour
• Sophisticated and more knowledgeable consumers
• Greater demands for unique and/or experience
  based travel
• Reduced reliance on travel trade
• More frequent and shorter trips
• Shorter booking patterns

6
Changing Source Markets

• International Tourism Expenditures

Source World Tourism Organization and United
Nations.
7
Changing Destination Preferences

• International Tourism Receipts

Source World Tourism Organization and United
Nations.
8
Competitive Environment

• Growth in Hotel Room Inventory

DominicanRepublic
Cuba
PuertoRico
Aruba
Curacao
TotalCaribbean
Total World
1998
44,665
35,708
11,444
7,212
2,528
234,092
15,406,000
2002
54,730
41,323
12,788
7,500
3,238
261,003
18,150,000
Growth
22.5
15.7
11.7
4.0
28.1
11.5
17.9
Source Caribbean Tourism Organization and World
Tourism Organization.
9
Competitive Environment

• Product Development
• All-inclusive resorts
• Timeshare developments
• Vacation clubs
• Cruiseships

10
Puerto Rico Tourism TransportationStrategic
Plan
11
Strategic Plan
Background Research- Market Analysis-
Competitive Analysis- Community Expectations
Values
One-Off Initiatives - Contingency Plans-
Website Development
Annual BusinessPlans Budgets
Strategic Plans - SWOT Analysis- Consultation-
Vision and Targets- Goals and Objectives
Marketing Plans Programs- Branding
Strategies- Market Development Strategies- Air
Service Development Programs
Master Plans- Capital Plans- Land Use Plans
12
Strategic Plan
Issues

• Product development
• Infrastructure
• Ground transportation services
• Customer service
• Doing business in Puerto Rico

• Marketing/sales
• Air services
• Cruise industry benefits
• Statistics and business intelligence

13
Aviation Industry
Low Cost Carrier Expansion in Caribbean
Source Official Airline Guide.
14
North American Cruise Traffic
Growth
7
11
0
Source Cruise Lines International Association.
15
Cruise Industry
Homeland Cruising
16
Cruise Industry
Port Performance
Homeland ports shown in bold text
Source Cruise Industry News and individual
cruise ports.
17
Global Security Challenges
18
Thank You

• Paul Ouimet
• Executive Vice President
• InterVISTAS Consulting Inc.
• Phone [phone]
• Fax [phone]
• Email paul_ouimet_at_intervistas.com