iStep Marketing

1
iStep Marketing

• THOUGHTS, OPINIONS, AND HANDY LABASHLISTS ON
  SHARING THE ISTEP EXPERIENCE

CHRIS LABASH April 6, 2009
2

• Purpose.
• Goals.
• Media.
• Not Marketing.

The 4 Parts of iStep Marketing
2
2
3
Purpose
3
3
4

• What is it that were marketing?

Purpose
4
4
5

• We are inviting people into the experience.

Purpose
5
5
6

• So what can you do to
• Invite people into the experience.
• Enable them to share the experience
• And support the experience.

Purpose
6
6
7
Purpose LabashList Purpose questions
7
7
8

• What are you doing?
• Who are you helping?
• How does it fit into the bigger picture?
• What are you learning?

Purpose LabashList Purpose questions
8
8
9
Goals
9
9
10

• What do we want to get done?

Goals
10
10
11
Goals LabashList Goal questions
11
11
12

• How can we build community?
• How can we let sponsors know whats going on?
• How can we let potential sponsors know what goes
  on?

Goals LabashList Goal questions
12
12
13
Media
13
13
14

• What can we use?
• How can we best use it?

Media
14
14
15

• Lotsa tools
• Blogs
• Podcasts
• Twitter
• Facebook
• Flickr
• YouTube
• and gazillions more

Media
15
15
16
Media Best Practices
16
16
17

• The 5Ws and the H
• Who Are you? Are you with? Make it personal.
• What Are you doing? How is it helping? Tell a
  story.
• When Whats your day like?
• Help me be there.
• Where Are you? Were you? Give me a fix.
• Why Whats your purpose?
• How Are you doing it?

Media Best Practices LabashList Blogs
17
17
18

• Make Original Podcasts with Audacity
• Make podcasts from your blog with Odiogo

Media Best Practices LabashList Podcasts
18
18
19

• Duh.
• Easy, and a great way to follow each other, as
  well as get others to follow you.

Media Best Practices LabashList Twitter
19
19
20

• Love your photostreams.
• And they become a great resource for TBW.

Media Best Practices LabashList Flickr
20
20
21

• Another duh.
• Start the iStep Group. (Though youll have to
  navigate around the existing ones).

Media Best Practices LabashList Facebook
21
21
22

• Maybe a microsite.
• Maybe just a home _at_ TBW.

Media Best Practices LabashList Web site
22
22
23
Not Marketing
23
23
24

• Dont think of it as marketing.
• Think of it as an experience you want to share.
• And once you share it, people will want to stay
  connected.

Not Marketing
24
24