PR Tips for IOH Liaisons

1
PR Tips for IOH Liaisons

• Pam Anton
• Manager of Public Relations
• ADHA
• June 27, 2004

2
Public Relations Defined

• Public Relations
• The methods and activities employed to establish
  and promote a favorable relationship with the
  public.

3
Who is Your Public?

• ADHA Members
• Dental Hygienist Non-Members
• Industry Peers
• General Public

4
PR Can Help You

• Increase awareness about IOH and dental hygiene
  to create interest in donating
• Publicize local fundraising events, such as wine
  cheese events and bowl-a-thons
• Publicize local recipients of scholarships,
  grants, fellowships

5
Tools of the Trade

• Calendar Announcements
• Pitch Letters
• Press Releases
• News Alerts
• PSAs
• Photo Alerts
• Feature Photos

6
Pick Choose the Best Tools

• Examples
• Use calendar announcements for fundraising events
  (remember to distribute several weeks ahead of
  event date)
• Use press releases for IOH program recipient
  announcements
• Distribute a feature photo from an event plus
  detailed caption to secure follow-up news coverage

7
Template Materials

• To make it easier for you, templates of PR
  materials are available in the Liaison Resources
  section of the IOH Web site under Fundraising
  Resources
• See attached examples of a calendar announcement
  template and a press release template

8
Media Relations Tips

• Learn the best contact person
• Research what they cover
• Build a relationship
• Respect deadlines
• Manage your expectations
• Develop a thick skin
• Remember their audience is the consumer

9
PR Resources

• ADHA PR staff
• Pam Anton
• 800/243-ADHA, ext. 243
• media_at_adha.net
• To find local newspaper info www.newslink.org