What is your Digital Footprint

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What is yourDigital Footprint?
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Sunshine State Standards

• Information and Media Literacy
• The student comprehends the wide array of
  informational text that is part of our day to day
  experiences.
• The student uses a systematic process for the
  collection, processing, and presentation of
  information.
• The student develops and demonstrates an
  understanding of media literacy as a life skill
  that is integral to informed decision making.
• The student develops the essential technology
  skills for using and understanding conventional
  and current tools, materials and processes.

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Digital Footprint

• On the Internet, digital footprint is an
  expression used to describe the trail or trace
  that you leave in cyberspace when you are working
  online. The footprint, sometimes called your
  digital shadow happens when you purchase items,
  get on mailing lists, surf, email, post to a
  blog, upload digital pictures or even have your
  picture taken by surveillance cameras at airports
  or traffic crossings.

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Digital Footprint

• Your digital footprint can include text,
  photographs, audio and/or video clips.

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Digital Footprint

• More and more people have begun to actively
  search out the digital footprint of a peer.
  Their opinions and actions are effected by what
  they find.

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Digital Footprint

• Unlike paper trails, which can be destroyed, your
  digital footprint is recorded and stored in
  remote locations that you might not even know
  about.

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Digital Footprint

• Digital footprints, like digital information are
  considered to be permanent in part because of
  near-complete cyberspace archives

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Digital Footprint

• Pew Internet Project says that 2/3 of online
  teens use video, photos, blogs and message boards
  to create content about the minutiae of their
  lives. Offline, teens are more discreet.
• By comparison, most adults EDIT their
  self-presentation depending upon their audience.

http//www.pewinternet.org/
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Digital Footprint

• Think about what, if anything, you would say
  about a 3-day school suspension to
• Your best friend
• Your boss at your part-time job
• Your minister
• Your favorite aunt in Iowa
• Your neighbor

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Digital Footprint

• In a world of ubiquitous internet access, and
  near-permanent, archived cyberspace digital
  content, the concept of digital hygiene is
  increasingly important.
• What does ubiquitous mean?
• What does digital hygiene mean?

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Digital Footprint

• This is an era of email, text messaging, blogging
  and social networking. Trying to hide your
  digital footprint is almost impossible. You can
  change your identity but your digital shadow
  can still be traced to your phone or your
  computer.

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Digital Footprint

• A Pew Internet Project study in 2007 found that
  half of Americans have done self-searching
  looking for information about themselves on the
  web.

http//www.pewinternet.org/
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Digital Footprint

• in other words, the Pew Internet Project study
  found that one out of every two people in your
  life is looking at your digital footprint and the
  footprint of your friends and family!

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Digital Footprint

• The following slides have some different
  scenarios, all taken from magazine, newspaper and
  web articles. Review the scenarios and discuss
  what it means to have a Digital Footprint!

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Index

• Social Networking 6 slides
• Bullying Online 5 slides
• Future Employer 5 slides
• Outrageous 2 slides
• Customized advertising 2 slides
• Politics 3 slides
• So, you want to go to college? 2 slides
• a new business 3 slides
• Digital Hygiene

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Social Networking

• A 2007 NSBA study from Virginia found that,
  despite the fact most school systems block access
  to social networks, 9 to 17 year-olds spend as
  much time a week using the Internet for social
  activities as they spend watching TV.

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Social Networking

• Students in New York Citys Staten Island borough
  were arrested as graffiti artists after posting
  pictures and video of their tags on social
  networks.

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Social networking

• A principal in Minnesota did not plan on policing
  student activity on the Internet until someone
  mailed him a computer file containing photos of
  students drinking alcohol. The photos had been
  posted online to a social-network. The principal
  could not ignore the rule-breaking.
• After interviewing 43 students, 13 were
  disciplined because they
• belonged to athletic teams
• or school clubs that had
• specific prohibitions and
• penalties for underage
• drinking.

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Social Networking

• The web site was public, said the principal.
  We didnt go looking for it but when someone
  sends us something, we are obligated to take
  action.

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Social Networking

• Eden Prairie High has been pro-active. They have
  talked to families about monitoring
  social-networking sites. They have established
  guidelines, and they have consulted legal counsel
  so they know how to react if they
• receive notice of improper student
• activity on the web.

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Social Networking

• Should a schools authority reach out to that
  wacky party on Saturday night that was documented
  by cell phones and posted on the web?
• Is it fair to discipline students differently if
  they belong to a club or team that has rules
  about things like not drinking and smoking?

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Bullying Online 1 of 5

• Cyber socializing by students inevitably affects
  what happens at school. In April, a principal at
  a high school in Maryland had to deal with two
  separate physical fights that started with
  taunting and name-calling on a social network.

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Bullying Online 2 of 5

• One of the problems, said the principal, is
  that people are more willing to say things online
  than they ever would to a persons face. If two
  kids are name-calling on a social network, their
  friends are watching and inciting the situation.

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Bullying Online 3 of 5

• Last year, 13-year-old, Megan Meier,
• from Missouri, committed suicide after
• being the victim of virtual bullying.
• Never respond with Just turn off the computer,
  says an expert. Thats completely missing the
  essential nature of what it is to be a young
  person today.

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Bullying Online 4 of 5

• A new Maryland law adds cyber bullying to the
  legal definition of bullying in that state and
  requires school boards to write anti-bullying
  policies by 2009.

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Bullying Online 5 of 5

• How would you handle bullying online?
• Should states have laws that empower schools and
  courts to impose penalties for cyber bullying?
• Should school monitor social networks to prevent
  bullying online?

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Future Employer 1 of 5

• Employers are beginning to search the web to
  screen job candidates. In a December 2007 survey
  conducted by CareerBuilder.com, 45 of employers
  reported they did searches or checked social
  networks to research job candidates. 63 decided
  not to hire someone based on their findings.

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Future Employer 2 of 5

• Cherie said she wasnt worried about employers
  looking at her profile. She had already gone in
  and removed pictures employers might find
  unprofessional. I cleaned it up for the time I
  was interviewing, she said.

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Future Employer 3 of 5

• Brad, while applying for jobs, set his social
  network profile to private and removed
  unprofessional pictures and comments. I dont
  want employers to see me acting up with my
  friends and stuff like that, he said.

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Future Employer 4 of 5

• One employer likes to look at social networks to
  see what groups a candidate belongs to.

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Future Employer 5 of 5

• Is it fair for an employer to judge you on things
  you did in high school or college?
• Is online networking
• different from other activities?

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Outrageous 1 of 2

• Today kids are posting their outrageous video
  clips on the Internet looking to be the next
  star. They are filming themselves performing all
  kinds of stunts like riding their bikes off roofs
  into swimming pools. These videos will exist
  indefinitely in some shape or form.

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Outrageous 1 of 3

• Palm Beach Post, Thursday, June 5, 2008, Page 2A
• In La Crosse, Wis., a 17-year-old boy was
  charged with child pornography, sexual
  exploitation of a child and defamation after
  allegedly posting nude photos of his 16-year-old
  ex-girlfriend on the web. The girl had taken the
  pictures at her mothers home and emailed them to
  the boyfriend.

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Outrageous 2 of 3

• Do you think the Internet encourages kids to be
  exhibitionists because it rewards outrageous
  behavior?
• Do you think kids who post dangerous stunts are
  only thinking about short-term
  notoriety and not long-term
  ramifications?

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Customized Advertising 1 of 2

• You can change your identity on the Internet
  but your digital footprint will still follow you.
  The technology knows that your mobile phone
  number and your computer IP address regularly
  access sports news, video games, Sudoku puzzles
  and movie reviews.

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Customized Advertising 2 of 2

• What type of advertisements will show up as you
  surf the web?
• Is it ethical for companies to develop software
  that tracks every click of your mouse? Is it a
  violation of your privacy to do so?

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Politics 1 of 3

• New York governor Eliot Spitzer resigned after
  being caught in an illegal act on a federal
  wiretap.
• Detroits mayor, Kwame Kilpatrick was caught
  sending romantic text messages to a staffer.
• The New York Times reported that the mayor of
  Arlington, Oregon, was voted out of office after
  she left provocative pictures of herself on her
  unrestricted web page.

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Politics 2 of 3

• Spitzer did not understand that all of his shady
  financial dealings on the Internet could be
  traced, cross-referenced and exposed.
• Kilpatrick thought that deleting messages from
  his PDA was enough to erase them from digital
  reality.
• Its my space! said the naïve mayor about the
  pictures she posted on the web.

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Politics 3 of 3

• Should politicians be held to a different
  standard?
• Is it ethical for the news media to deliberately
  search for a politicians digital footprint?

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So, you want to go to college?

• In 2008, the University of Massachusetts Center
  for Market Research found that 26 of college
  admission offices use search engines to research
  applications.

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So, you want to go to college?

• How will a college admittance office view your
  digital footprint?
• Should you be yourself online or should you
  create an image you want a recruiter to see?

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a new business 1 of 3

• ReputationDefender is a company pioneering online
  reputation management. They try to do three
  things
• Find every piece of online content on an
  individual
• Work to get unwanted or inaccurate content
  removed to avoid damage to the individual
• Enable individuals to gain greater control over
  how their digital footprint looks

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.a new business 2 of 3

• Is it ethical to change a digital footprint?
• What happens when people create a digital
  footprint that is not real?
• Is that the same or different
• then creating a digital footprint
• to market yourself?

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.a new business 3 of 3

• How long will it take until the digital footprint
  is an expectation?
• What will your digital footprint look like?

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Digital Hygiene

• Companies like ReputationDefinder are beginning
  to make a lot of profit from reputation
  management.
• There are some things you can do right now to
  avoid having to pay a lot of money for these
  services.

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How to create digital hygiene

• Always remember that, given enough time, access
  and interest, a motivated searcher can find
  anything about you that was ever posted to the
  Internet

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Digital Hygiene

• Make sure all posted pictures and videos are G
  rated!
• Think about what you put in text
• Think about what graphics you use
• Always remember, YOU are NOT anonymous

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Digital Hygiene

• Never post anything you wouldnt want your
  grandmother, grandfather, your boss or your worst
  enemy to see.

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Digital hygiene

• Who are your friends?
• Posting to hundreds of casual friends may make
  you look popular but it is like putting the same
  information on a highway billboard

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Digital hygiene

• Are you using privacy tools?
• Most social network services offer tools that
  allow members to screen their profiles and filter
  the level of access for different kinds of
  friends.

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Digital hygiene

• What do you want your reputation to be?
• This can be tricky because your answer today
  could be very different 10 or 20 years from now!
• How do you want a college to see you?
• A future spouse?
• A favorite uncle?
• Your own child?

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Digital hygiene

• Have you searched for yourself lately?
• Search engines can find not only what you post
  but also what others have posted about you.

Hello! Am I out there?
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Digital hygiene

• What can you do about mistakes or problems?
• Spend a lot of money with a reputation management
  company
• Try some of the tips in Not Just Your Space, a
  free e-book written by Tim Dugan
• http//www.naymz.com/blog/?p32