Volume 3, Issue 41

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Great Company Great People
October 9, 2006
Volume 3, Issue 41
CEO Message
LGE Must Win War For Technology Standardization
As we see the convergence of products, their
tendency to be ubiquitous, and an increasing
emphasis on networking between them, the fight
over standardization of technology becomes ever
more important. Technology standardization can
now affect a companys livelihood and it is the
root of competitiveness. We must strengthen our
standardization management by one level and
establish our image as a leading company for
global information technology.
CEO LG Electronics
From CEO Address Sept. 27, MC Research Laboratory
LGE Pride
LGE Boosts Brand Image through Popular TV Show
In September, LG Electronics formed an agreement
to sponsor the popular Rachael Ray show in order
to increase brand awareness in the U.S. The
morning talk show, syndicated by CBS, has a 33
viewing rate among TV audiences and attracts
lively viewers with its programming geared
towards cooking, modern lifestyle, and humor.
Working with LGE gives us the
ability to have the most energetic, interactive
environment for our viewers and in-studio
guests, said Rachael Ray. LGEs 26-, 32-, and
42-inch LCD TVs, and 50-inch PDP TVs are featured
on every show for TV audiences, as well as being
spread throughout the actual studios. S.H. Yun,
Head of the DD Company, said The partnership
with Rachael Ray gives us a good opportunity to
improve our brand image among American viewers.
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Pocket TV Phone Goes for Sleek, Savvy Look
The latest cell-phone release from LG
Electronics, the Pocket TV Phone, is slim, packed
with features, and poised to create the same
clamor as the
Chocolate Phone. The LG-LB6100, which is only
10.95 mm thick, weighs a mere 74 grams, and only
slightly larger than a credit card, is black with
a brick-style keypad. It is the smallest,
slimmest DMB-TV capable phone yet, but still
boasts a 2.0-inch wide-screen display. The phone
includes an MP3 player, camera, and text-
to-speech function which reads messages and
menus. The phone will also come with a leather
case, which will be offered in a variety of
trendy colors. This phones simple design and
emphasis appeal to businesspeople, and its DMB-TV
capability appeals to the younger crowd, making
it a universally appealing product, said S.H.
Cho, head of MC Operations in Korea. .
Change Challenge
Creativity Passion
Apple CEO Helps Employees Work with Passion
A
pple Computer was originally famous for its
user-friendly, good- looking computers, but is
now more widely known for its powerful music
player, the iPod. The company has not always been
successful, but two things have driven it to
success in the past and to current success
creativity and passion. There is no better
example of co-founder Steve Jobs
passion than the famous story of how he convinced
John Sculley to lead Apple in the mid 1980s by
asking him, Do you want to sell sugared water
all your life or do you want to change the
world? The former Pepsi executive chose the
latter and, although the pairing ultimately
failed to work out, it reflects Jobs sense of
passion and mission, something he helps all
employees to feel. n addition to this passion,
Apple also maintains a corporate culture of
creativity and unconventional ideas. Jobs was
known to walk around the Apple HQ in bare feet
because it
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made him more comfortable. Employees are very
casual at work, and the organizational structure
is much less hierarchical than competitors like
IBM. This helps promote the sharing of ideas and
acceptance of innovations. So why did Apple
falter in the 1990s? Some say that without Jobs
as CEO, the company lost its sense of passion.
Although it continued to produce creative
products, they were not right for the customer.
Thus when Jobs joined the company again, he
re-instilled this sense of passion in employees.
n a commencement speech at Stanford, Jobs
explained this passion by saying Your work is
going to fill a large part of your life, and the
only way to be truly satisfied is to do what you
believe is great work. And the only way to do
great work is to love what you do. At LGE, we
can learn from Apple that employees who have
passion will love their work, and thus be more
creative as they solve problems and work towards
our goal of the Global Top 3 by 2010.

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Ah-Ha !
How many HSDPA phones has LGE sold in the U.S.?
Published by LG Electronics / Corporate Culture
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