100 Years of Scouting

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100 Years of Scouting
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The Vision

• Our goal is to deliver a purpose-driven
  celebration a sustained and coordinated effort
  that will allow us to share our powerful story in
  every community we serve. Without question, this
  will include events around which to gather to
  celebrate our important milestone. But, so too
  will this include an assertive and thoughtful
  effort to better communicate the tremendous value
  of Scouting in America engaging Scouts
  andleaders throughout the entire organization.

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Our Objectives

• Continue to position Scouting as critical to our
  national culture and communities.
• Instill pride within our membership for what the
  BSA has been, is, and will be.
• Reconnect with and re-engage Scouting alumni.
• Strengthen ties between national and local
  Scouting entities.
• Grow programs, increase membership and
  volunteers, and raise funds.

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Maximizing the 100th Anniversary

2010
The Celebration

• A Field Guide for Success

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National Hall of Leadership

• Honor the difference Scouts and volunteers have
  made in the lives of others through their
  leadership
• Recognize outstanding examples of leadership
• Increase awareness
• of the positive
• impact of Scouting

Submit nominations at www.Scouting.org/100years
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BSA Alumni Connection

• Reconnect alumni with Scouting friends and local
  councils
• Rekindle enthusiasm for Scouting
• Re-engage alumni as volunteers, donors, and BSA
  ambassadors

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Generations Connection

• Harness the legacy of Scouting in generations
• Recognize and celebrate the positive impact of
  Scouting on families
• New BSA Centennial Forest!

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A Year of CelebrationA Century of Making a
Difference

• A fun and meaningful way for every Scout, leader,
  and alumnus to participate in the 100th
• Earn patches through dedication to five of
  Scoutings core values
• Shows the positive
• impact of Scouting

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Get in the Game! Geocaching Events

• High-tech scavenger hunt
• Played by Scouts and non-Scouts alike great for
  recruitment!

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Adventure Base 100

• Mobile hub for anniversary activities
• On-site member and volunteer recruiting
• Hands-on experience with the values, history, and
  fun of Scouting

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A Pitch for Scouting

• A Homerun! BSA partners with Major League
  Baseball
• Emphasize fun, fitness, and other shared values
  between sports and Scouts
• On deck
• for 2010!

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A Shining Light Across America

• A single, nationwide opportunity for the entire
  Scouting family to celebrate and reflect
• Broadcast and webcast, for maximum
• participation

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Maximizing the 100th Anniversary

2010
Increasing Awareness

• A Field Guide for Success

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Breaker Slide


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National Promotion Campaign

• 1. Proactive Media Outreach
• 2. I am a Scout
• Print and electronic
• ads for use in multiple
• forms of placement.
• 3. Why Scouting
• Visibility Campaign
• Materials for
• community-based
• awareness-raising

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Maximizing the 100th Anniversary

2010
What You Can Do

• A Field Guide for Success

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Get Involved

• Be a Scouting leader
• Help with fundraising
• Join a service project
• Be an ambassador for Scouting
• Participate in the 100th Anniversary!

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A Scout is

• Trustworthy
• Loyal
• Helpful
• Friendly
• Courteous
• Kind
• Obedient
• Cheerful
• Thrifty
• Brave
• Clean
• Reverent

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Maximizing the 100th Anniversary

2010
Thank You

• A Field Guide for Success