Swot Analysis

1
Swot Analysis
SWOT ANALYSIS
Positive
Negative
Strengths
Weaknesses
Internal
Opportunities
Threats
External
2
What is it?
SWOT ANALYSIS

• SWOT Analysis is a strategic planning tool used
  to evaluate the Strengths, Weaknesses,
  Opportunities, and Threats involved in a project
  or in a business requiring a decision in pursuit
  of an objective.
• It involves monitoring the marketing environment
  internal and external to the organization or
  individual.
• The origins of SWOT analysis was provided by
  Albert Humphrey, died on 31 October 2005.

3
Who uses it?
SWOT ANALYSIS

• The team members, the managers.

4
Why use it?
SWOT ANALYSIS

• The aim of any SWOT analysis is to identify the
  key internal and external factors that are
  important to achieving the objective of the
  organization or individual. SWOT analysis groups
  key pieces of information into two main
  categories
• Internal factors - The 'strengths' and
  'weaknesses' internal to the organization.
• External factors - The 'opportunities' and
  'threats' presented by the external environment.

5
When to use it?
SWOT ANALYSIS

• While developing a strategic plan or planning a
  solution to a problem, after you have analyzed
  the external environment (for example, the
  culture, economy, health, sources of funding,
  demographics, etc.).

6
Swot Analysis
SWOT ANALYSIS
Positive
Negative
Strengths
Weaknesses
Internal
Opportunities
Threats
External
7
Strengths and Weaknesses (Internal)
SWOT ANALYSIS

• Resources financial, intellectual, location
• Customer service
• Quality
• Competitive advantages
• Infrastructure
• Reputation
• Staff
• Management
• Price
• Delivery time
• Exclusive contracts
• Operational capacity

8
Strengths
SWOT ANALYSIS

• In looking at your strengths, think about them in
  relation to your competitors - for example, if
  all your competitors provide high quality
  products, then a high quality production process
  is not a strength in the market, it is a
  necessity. To carry out a SWOT Analysis, answer
  to the following questions
• What advantages does your company have?
• What do you do better than anyone else?
• What unique or lowest-cost resources do you have
  access to?
• What do people in your market see as your
  strengths?

9
Weaknesses
SWOT ANALYSIS

• Are your competitors doing any better than you?
  It is best to be realistic now, and face any
  unpleasant truths as soon as possible. To carry
  out a SWOT Analysis, answer to the following
  questions
• What could you improve?
• What should you avoid?
• What are people in your market likely to see as
  weaknesses?

10
Swot Analysis
SWOT ANALYSIS
Positive
Negative
Strengths
Weaknesses
Internal
Opportunities
Threats
External
11
Opportunities and Threats (External)
SWOT ANALYSIS

• Political/Legal
• Economic environment
• New technology
• Competitors
• Customers
• Suppliers
• Market trends

12
Opportunities
SWOT ANALYSIS

• Where are the good opportunities facing you?
• What are the interesting trends you are aware of?
  
• Changes in technology and markets on both a broad
  and narrow scale
• Changes in government policy related to your
  field
• Changes in social patterns, population profiles,
  lifestyle changes, etc.
• Local Events

13
Threats
SWOT ANALYSIS

• What obstacles do you face?
• What is your competition doing?
• Are the required specifications for your job,
  products or services changing?
• Is changing technology threatening your position?
  
• Do you have bad debt or cash-flow problems?
• Could any of your weaknesses seriously threaten
  your business?

14
Swot Analysis
SWOT ANALYSIS
Positive
Negative
Strengths
Weaknesses
Internal
Opportunities
Threats
External