Construction Recycling

1
Construction Recycling

• Dan Shefferly
• Jeff Franco
• Chris Rohlinger
• Noah Andersen-Davis

2
Agenda

• Idea Feasibility
• Strategic Plan Marketing
• Process
• Financials
• Location
• Resources

3
Idea Feasibility

• Can we do what we are proposing?
• Yes
• Demolition Construction debris represents 40
  of total waste in landfills
• 90 of construction waste is recyclable
• Are there any laws against it?
• No
• Government incentives provide grants reaching
  400,000

4
Idea Feasibility

• Other Barriers?
• Sorting site location (EPA regulations)
• Future in this?
• YES!
• Easier for Builders
• Assists w/ LEED certification
• Allows for Grants
• Saves Money
• For Certain Sizes Shapes 10,000 worth of steel
  can be recycled and resold for 7,000

5
Other Issues

• EPA Site Restrictions
• Location Restrictions
• Banned Materials
• Paints, Cleaners, Motor Oil, Batteries
• Brownfield Expansion
• Potential grant of 400,000
• Government Incentives
• New grants offered every year with each around
  200,000

6
Strategic Plan and Marketing

• Target Market
• Northeastern part of Florida
• Duval
• St. Johns
• Clay
• Nassau
• Baker

7
Competition

• Closest Competitor
• Krush Krete, Inc
• Accept all construction and demolition debris
• Charges 250 to 300 dollars
• Only recycle concrete

8
Demand

• Providing a service
• Population Growth
• Jacksonville
• 12,000 people per year
• Five county region
• 27,000 people per year

9
Advertising

• 40,000 budget per year
• Internet
• Radio
• Buzz Marketing

10
Internet

• 12,708 per year
• Affinity Marketing Agency
• 59 dollars a month for 5 web pages
• 1000 a month
• Google and MSN

11
Radio

• 12,600
• 100.7 WWRR classic rock
• 99.1 WKIK country
• 60 seconds 3 times a day for one week
• 6 months

12
Buzz Marketing

• 10,000
• Sales Persons
• Top 100 companies
• One free drop off and pickup

13
Process
Gypsum
plastics
Woods
Concrete
Metals
Waste out to processing
Waste in from Jobsite
14
The Metropolitan

• Nine-story, mixed-use building, Jacksonville
  Beach, FL.
• Waste Produced 21,000 Tons
• 570,000.00

15
Tree of Life

• The Tree of Lifes primary southeastern
  distribution center. The St. Augustine facility
  includes 71,000 square feet of warehouse space.
• Waste produced 20,000 Tons
• 540,000.00

16
Castleton Beverage/Bacardi.

• The Castleton warehouse project was design/build,
  fast track, and consisted of a 20,800 square foot
  expansion.
• Waste Produced 10,000 Tons
• 270,000.00

17
Financials

• Start Up Expenses

18
Operating Expenses/Month
19
Waste Revenue
Break Even at 69,894.00
20
Location

• U.S. 301
• 10 Acres
• Industrial

21
Resources

• Wood- Gilman Wood Products
• Steel- Whitley Steel MFG
• CSX Rail Yard
• Concrete- Realco Recycling
• Gypsum- Realco Recycling
• Trail Ridge Landfill

22
Conclusion

• Everyone Benefits!