Lippincott Library Wharton Online Business Research

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Lippincott Library _at_ Wharton Online Business
Research

• Michael Halperin
• Director, Lippincott Library
• Kathleen Dreyer
• Reference Librarian, Lippincott Library
• August 2003

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Online Business Research

• Commercial Business Databases
• Available through Lippincott Library
• Mostly, but not exclusively, WEB based
• Just for Fun http//www.foulds2000.freeserve.co.u
  k/economists.htm

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Why Learn?

• Coursework Preparation
• Job Searching and Interview Preparation
• Tools of the Trade

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Public WEB

• Free
• Immense Range of Data/Information
• . . . BUT
• Little Quality Control
• Incomplete Coverage
• Unstable
• Difficult to Search Efficiently

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Commercial WEB

• Exclusive Content
• Controlled Content and Coverage
• Stable Interface
• Efficient Search Engines
• . . . BUT
• Expensive
• Learning Curve
• Embargoes

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Types of Resources

• Business Literature
• Journals, Newspapers, Market Research
• Numeric Data
• Financial, Marketing, Economic Data
• Directories
• Companies, Affiliations, Associations
• Specialized Files
• Deal Databases MA, IPOs
• Format Files
• E-journals, E-Books, SEC Filings

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FACTIVA

• Joint Venture of Dow Jones Reuters
• 8,000 Full text Newspapers, Journals
• Exclusive Wall Street Journal Coverage
• Search Retrieve in 20 Languages
• Multiple Language Interface
• Designed for the Corporate Desktop

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LexisNexis Academic

• Thousands of full text business sources
• Exclusive New York Times Coverage
• Premier Legal Database
• Academic Interface is Clumsy

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Business Source Premier

• Full text PDF Files for Academic Business
  Journals Exclusives (e.g. HBR)
• Extensive Journal Archives
• Citation Searching

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Bloomberg
Available in Lippincott Library and Huntsman
Hall Training sessions given every Wednesday in
Lippincott at 330pm
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Financial Databases

• Bloomberg
• Thomson Research
• LIVEDGAR
• Hoovers
• SP Industry Surveys/Market Insight

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Investment Analyst Sources

• FirstCall
• Multex
• Investext

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Wharton Research Data Service (WRDS)

• Easy to Use Interface to Numeric Data Sets
• Mostly Finance COMPUSTAT, CRSP
• Gateway to Forrester

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Market Research Sources

• Euromonitor's Global Market Information Database
• TableBase / Business Industry
• Reuters Business Insight
• EMarketer
• DB Million Dollar Databases

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Beyond the WEB

• Stand Alone Systems
• Bloomberg, DataStream, SDC
• CD-ROMs Legacy Systems
• Printed books journals
• Library Staff
• Wharton lab machines in library

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Finding Books

• FRANKLIN Name of Online Catalog
• Catalog of books and journals in all formats
  (paper, microfilm, electronic)
• If book not available at Penn, often can be
  borrowed through Borrow Direct

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Access Issues

• Free to All Current Students
• On Campus
• IP Recognition Except in Library
• Off Campus
• Requires Proxy Logon
• PennKey or PennCard ID
• Wireless
• Available on the ground, 1st and 2nd floors of
  the library
• Must register laptop

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Finding Aids

• E-Resource Locator
• Database Wizard
• FAQ
• Online Guides / Tutorials
• PennText Link to Full Text Journals
• TDNet Table of Contents Service

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Need Help?

• Phone [phone]
• E-Mail lippinco_at_wharton.upenn.edu
• Come in
• 3420 Walnut St. 2nd Floor West
• Workshops (e.g. Bloomberg)