The 70s

1
The 70s

• Era of Excess
• Music as Big Biz and Reaction
• Sounds of the Cultural Landscape

2
Events and Trends in the 70s

• Oil Crisis in 73 OPEC
• Grass Roots Organizations get organized
• No Nukes Concert
• Rock becomes Complex and Big Biz
• Scale of Music Events and Sales
• Reaction from the Underground
• Sunbelt Migration
• The Me Decade

3
Era of Excess

• Aging Boomers the MeDecade
• The Leisure and Entertainment Industry Bubble
• 60s sensibilities vs. lascivious 70s
• Sex (pornography), drugs, fashion, and
• Early 70s vs. Late 70s
• YUPPIES

4
Music as Big Biz and Reaction

• Rise of Multi Platinum Sales
• Explosion of Musical Styles and Genres
• Label backing
• Music as a Legitimate Investment
• Fate of the Fringe artist
• Glam and Theatric Rock ( Bowie)
• Funk to Disco
• The Philly Sound - Gamble and Huff
• Dancer as Performer

5
Music as Big Biz and Reaction

• Technology
• Recording Innovations
• Synthesizers and Drum Machines
• FM becomes King
• AOR Rock
• New Formats cassettes/8 Tracks etc.
• Underground Revolt
• Punk
• Reggae

6
Sounds of the Cultural Landscape

• Demographic shifts
• Sunbelt Migration
• Urban vs. Rural
• Country goes Rock and Pop
• LA to Nashville
• Outlaws and Austin TX
• Urban and Disco
• Lack of Format in early 70s but labeling in
  late 70s
• Political issues still there but buried by
  Glamour and Excess