New Ways to Communicate With Members

1
New Ways to CommunicateWith Members

• Presented by Richard Nacht, CEO and
  FounderBlogging Systems LLC

2
Blogging for associations

• Real estate associations face a daunting task
• Problems with intranets, email
• and newsletters
• Difficult to use
• Expensive
• Email spam
• A better way
• Blogs
• RSS
• Podcasts
• Wikis

3
What is a blog?

• Website with online chronicles that are updated
  frequently, even daily.
• An update, (or post) is usually quite short,
  perhaps just a few sentences

www.carlsbadencinitasblog.com
4
Blogs are shaking up business
Go ahead and bellyache about blogs. But you
cannot afford to close your eyes to them,
because they're simply the most explosive
outbreak in the information world since the
Internet itself. And they're going to shake up
just about every business including
yours. Business Week, May 2, 2005
5
How popular is blogging?

• We currently track over
• 75,000 new blogs created
• every day, which means that
• on average, a new blog is
• created every second of every
• day.
• David Sifry, CEO, Technorati.com

6
Real estate leaders on blogging

• Blogging provides yet another tool to help real
  estate agents
• maintain an open dialogue with their clients and
  provide them
• with valuable informationby posting local
  current events
• --Stefan Swanepoel, Swanepoel Trends Report
• Blogs are telling it like it is at the street
  level."
• --Brad Inman, Founder Publisher, Inman News
• Although you can use a variety of tools -
  e-mail, e-newsletters, and
• even the U.S. mail - to cultivate prospects, one
  of the newest and
• most effective is the web log, or blog." --
  Broker Agent News

7
Why are Blogs effective as a communications tool?

• Blogs are easy to use and are inexpensive.
• Offer infinite archiving of data, both by date,
  category and author.
• Conversation threads are easy to follow.
• Useful for committees or project teams.
• Information is displayed in reverse chronological
  order.

8
If you can email, you can post
9
Specific ways to use blogs in associations

• Alerts
• Committee management
• Departmental notification
• Associational and industry news
• Brainstorming
• Personal blogs
• CEO and key staff blogs
• Best practices and training
• Knowledge management (K-logs)
• Crisis management

10
A low-cost, high-resultstool for

• More effective communication
• Marketing and recruiting
• Association, committee and
• member collaboration
• Media contacts
• Community building

11
A human face

• Association leaders, staff and members
• Build trust with members via
• conversations

12
Sample demo site H.A.R.
13
Sample demo site C.A.R.
14
Video blogging

• Blogs that use video instead of text
• Also called vlogs

15
Really Simple Syndication (RSS)

• Simple to use, not simple to explain
• Way of organizing, aggregatingwebsite blog
  content
• Subscription tool for web content
• Notification system
• RSS Readers
• Bloglines (www.bloglines.com)
• Feedburner (www.feedburner.com)
• Newsgator (www.newsgator.com)

16
Podcasting

• Downloadable web-based multi-media files
• Combination of iPodand broadcasting
• Any MP3 player works

17
Podcasting benefits

• Podcasts add a dynamic element to communication
• Able to target general and niche member
  audiences
• Allows users to automatically download audio or
  video files to listen to or view at their
  convenience
• Podcasting uses RSS technology

18
Wikis

• A type of website that allows visitors to easily
  add, remove and otherwise edit documents.
• Tool for collaborative authoring.
• Also refers to the collaborative software itself
  (wiki engine) that facilitates the operation of
  such a website.
• Online encyclopedia, Wikipedia (www.wikipedia.org)
  .

19
Social media (Social networking software)

• "The popularity of social networking is not
  expected to
• wane in the near futureThis is a phenomenon
  we're
• seeing not only in the U.S., but also around
  the world. --Peter Daboll,
  president and CEO of comScore Media Metrix.
• These services haven't had much to offer the
  vast world of
• business - until nowWeb 2.0 portends a real
  sea change
• on the InternetFor all its appeal to the young
  and the
• wired, Web 2.0 may end up making its greatest
  impact in
• business. --Business Week June
  5, 2006 article on Web 2.0

20
Blogging Systems The Industry Leader

• Website www.bloggingsystems.com
• Email richard_at_bloggingsystems.com
• Phone
• 1-800-985-BLOG (2564)
• 1-609-203-3300 (Richards cell)
• Mailing Address
• Blogging Systems Group
• P.O. Box 250
• 31 Revere Court
• Princeton Junction, NJ 08550

21
Richard Nacht Founder/CEO

• Over twenty years in the real estate, finance and
  technology development industries
• Created e-commerce strategies aimed at producing
  technologies that benefit the consumer and
  businesses
• Principal officer of a regional master franchise
  for a national real estate company in the mid
  1980s which was sold to Commercial Credit
• Founded one of the first online lending platforms
  in the late 1990s and took the operation from its
  original online birth to successful acquisition
  by a national lender in 2003
• Leveraged his online consumer and business to
  business marketing experience by founding
  Blogging Systems

22
Realty Blogging Book

• Nacht is the co-author of the new book, Realty
  Blogging, published by McGraw-Hill.