Rhetorical appeals

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Rhetorical appeals
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Types of appeals

• Pathos- appeal to emotion
• Ethos- appeal to credibility and character
• Logos- appeal to logic

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Assignment

• Go through the ads and decide which rhetorical
  appeal(s) exist in each.
• How exactly do the ads utilize the appeals
  (signs, colors, images)
• What is the target audience?
• What is the purpose?
• Who is the author? Make a guess and explain it.
• How effective is the ad? Explain keeping in mind
  the target audience and the appeals used.