Date: 10112005

1
Date 10/11/2005
Fastrack GCSE
Objective Today we are going to identify and
analyse some existing Fairtrade advertising
literature.
What will we be doing today? All students will
select one piece of advertising and conduct an
analysis, identifying features, strengths,
weaknesses and areas for improvements. Most will
select two pieces of advertising conduct a
detailed study of both pieces comparing the
two. Some students will compare two pieces of
advertising writing a detailed conclusion which
should include your own thoughts on how the
advertising could be improved.
2
Date 10/11/2005
Fastrack GCSE
Analysing existing Fairtrade advertising. (1)
3
Date 10/11/2005
Fastrack GCSE
Analysing existing Fairtrade advertising. (2)
4
Date 10/11/2005
Fastrack GCSE

• Task.
• Title a new page within the research section of
  your project as Analysis of existing Fairtrade
  marketing
• 2. Import two examples onto the page
• 3. Use labels and annotations to identify
• - Features
• - Design decisions that have been made
• - Explanations about the images, fonts and
  colours that have been used.
• - What you like / dislike about the advertising
• - What could be done to improve the advertising.
• - Produce a page evaluation concluding what you
  have identified.