Illustrating and Delivering the Business Presentation

1
Illustrating and Delivering the Business
Presentation

• Chapter 14

2
Visual Aids

• Audiences have come to expect visuals with
  presentations.
  
• Those presenters who used visuals in conjunction
  with presentations persuaded a higher of the
  audience than those presenters who did not use
  visuals.
• Meetings in which visuals were used were 28
  shorter than those without visuals.

3
Types of Visual Aids

• Transparencieseasy to prepare utilize fonts,
  colors, and artwork
  
• Slideshave high quality, do not have the
  flexibility that transparencies have
  
• Electronic Presentationsnewest medium for visual
  aids can be slides or video can be animated
  
• Handoutsprinted copies of notes

4
Electronic Presentations

• Check colors for accuracy
• Keep effects simple
• Disable screen savers
• Be seen and heard

5
Slides

• Forty or less characters per line
• Six or seven lines per visual
• Upper- and lowercase letters
• Plenty of white space
• Bulleted lists
• Seek to expressnot to impress

6
The Speaker and the Visuals

• Where should you stand when using visuals?
• Which way should you face when using visuals?
• When should you introduce visuals?

7
Practicing the Presentation

• Use short, simple sentences and a conversational
  style.
  
• Use frequent review, summary, transition, and
  repetition to assist audience in following the
  presentation.

8
Practicing continued

• Old advice Tell them what you are going to
  tell them,
  
• tell them, and
• then tell them what you told them.

9
Practicing continued

• Practice, practice, practice
• Practice standing as you present
• Simulate presentation conditions as closely as
  possible
  
• Videotape your rehearsal

10
Practicing continued

• Practice three times
• First for continuity and timing
• Second for confidence and timing
• Third for polish and timing

11
Practicing continued

• Practice most important sections the most number
  of times.
  
• What would be the most important sections?
• Why would you practice the most important
  sections?

12
Practicing continued

• Speak from notes or a graphic to keep you on
  track.
  
• Speak in conversational tone but at a slightly
  slower rate than normally used.
  
• For interest, vary both volume and speaking rate.

13
Practicing continued

• Slow down for important points and speed up when
  summarizing.
  
• Use occasional hand and arm gestures to add
  interest and emphasis.
  
• Make gestures appear natural.
• Avoid annoying and distracting mannerisms.

14
Practicing continued

• Smile.
• Stand tall and naturally.
• Balance your body equally on both feet.
• Rest hands on podium by your side or in any
  natural, quiet position.

15
Practicing continued

• Speak with enthusiasm, self-confidence, and
  professionally.

16
Delivering the Presentation

• Dress slightly better than the audience.
• Make sure shoes are same color or darker than the
  hemline of pants or skirt.
  
• Always wear long sleeves when presenting.

17
Delivering the Presentation

• Ensure tip of mans tie hits middle of belt
  buckle.
  
• Womans skirt needs to be mid-knee for short and
  medium height and below mid-knee for taller women.

18
Delivering the Presentation

• Speak loud enough audience can hear.
• Use microphone as needed.
• Maintain eye contact with audience.

19
Stage Fright

• There are two types of speakersthose who are
  nervous and those who are liars. --Mark Twain
  
• Symptoms
• Gasping for air
• Feeling faint or nauseated (butterflies)

20
Stage Fright

• Have shaking hands or legs and sweaty palms
• Feeling the heart beat rapidly
• Speaking too rapidly and in a high-pitched voice
• Blushing

21
Stage Fright

• Number 1 fear of most Americans?
• Of 3,000 people, 42 feared giving a speech more
  than ???
  

22
Stage Fright

• Overcoming stage fright
• Overprepare
• Practice
• Visualize giving your speech

23
Stage Fright

• Prior to speaking, take a short walk, drop arms
  loosely to sides, shake your hands, breath
  deeply.
  
• Avoid apologizing at the beginning of
  presentation for being nervous, unprepared, etc.
  
  

24
Answering Questions

• Prepare for possible questions that may be
  asked.
  
• Repeat question for all audience members to
  hear.
  
• Say I dont know. Find the answer and get back
  to the person who asked.

25
Post-Presentation Activities

• Review Checklist 16
• Ask, What went well?
• Ask, What did not go so well?
• Analyze each aspect of your performance beginning
  with the planning stage through to the delivering
  stage.
  

26
Summary

• Visual aids add interest to a presentation.
• Visual aids are to be used to assist with
  presentation not take over.
  
• Visuals include transparencies, slides,
  electronic presentations, handouts.

27
Summary continued

• Practice your presentation
• Dress appropriately
• Control stage fright
• Answer questions
• Evaluate after the presentation