The Hunt Is Over

1
The Hunt Is Over

• Online Permit Registration
• Peter W. Lange, Associate Director
• Texas AM University Transportation Services

2
Communications tools

• Battalion interview and ads Aggie Hotline
• Bus banner ads
• Residence Hall Flyers
• Radio- interviews and ads
• Television ads
• Customer Assistance Promotion
• NEO messages
• Parking lot signs signs near Student Center
• Computer lab screen savers
• Direct mail postcard to faculty/staff home

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4
Radio and TV spots
5
Marketing budget

• Radio - 4500 for the 4 month run- 300 spots
  production cost 0
• TV - 2100 includes 300 production 80 spots 2
  months run
• Customer Assistance Promo - 400
• Print ads, signage, and bus banners - 3200
• Postcard production and mailing 800
• Total Cost 11,000

6
Results

• 33,250 Registered for parking previous system
  auto renewed 20,000 permit holders
• 22,200 students expected 21,000 registration
  start date was delayed 15 days
• 90 of faculty/staff registered expected 75 -
  registration start date was delayed 50 days
  missed 9 month employees

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