WMES 1103 STRATEGIC MANAGEMENT

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WMES 1103 STRATEGIC MANAGEMENT

• Group Members
• Norashikin Binti Ab Hamid
  WEK040122
• Nur Jannah Bt. Mohd. Kamarol Zaman WEK040134
• Siti Fatimatun Zaharah Bt. Shah Azam
  WEK040158

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PRODUCT OF OUR BUSINESS

• advice columns
• fashion and beauty news
• online catalog shopping
• sports
• quizzes
• travel
• health
• careers
• cosmetics and accessories
• celebritys gossip

• Company Teens Bip Corporation.
• Headquarter Damansara
• Product TEENS BIP magazine.
• This is a new magazines in the market and not
  many people noticed it.
• This magazines is suitable for teens.
• Our website is www.teens_bip.com

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PROMOTION

• For the promotion, we use 2 ways that are
  conventional ways and on-line marketing.
• We use conventional ways to know more about our
  becoming customer. By facing them, we can really
  know what their expected and responses to our
  magazines.

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Conventional ways

• Giving fliers to the public.
• Set up a counter at the shopping complex and
  books shop.
• Make an advertisement at the newspapers.
• Free promotion. If customer buy magazine, they
  got 1 free lipstick.
• Give discount coupon to the university student to
  attract their interest.

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Problems with conventional ways

• Giving fliers to the public is not very strategic
  strategy because not all of them even see the
  fliers. And the probability they throw the fliers
  are very high.
• Giving fliers and set up a counter are wasting
  time, money and our energy.
• For the advertisement in the newspapers, there
  are probability that the readers will ignored.

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Online Marketing Techniques

• There are 4 best ways to market our website
• Articles
• By submitting articles to ezine editors,
  website owners, and publishers, we can generate
  traffic through our bylines. If we even get 1
  ezine editor to publish our article in a popular
  ezine we can generate 50 visitors for free.

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• Ebooks
• Ebooks have the potential to keep on growing if
  they provide important and unique information.
  Ebooks like articles are viral because they
  provide free information and information is
  shared quickly if it is quality. If they have
  distribution and resell rights then people will
  customize the ebook with there links but as long
  as we have our links scattered in the ebook then
  we will generate many visitors.
• Search Engines
• Email list management
• Blogspot
• We build our own blogspot teensbip.blogspot.com

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SEARCH ENGINE

• A search engine or search service is a program
  designed to help find information stored on a
  computer system such as the World Wide Web,
  inside a corporate or proprietary network or a
  personal computer. The search engine allows one
  to ask for content meeting specific criteria
  (typically those containing a given word or
  phrase) and retrieves a list of references that
  match those criteria. Search engines use
  regularly updated indexes to operate quickly and
  efficiently. Without further qualification,
  search engine usually refers to a Web search
  engine, which searches for information on the
  public Web.

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Types of Search Engine

• Crawler-Based Search Engines
• Crawler-based search engines, such as
  Google, create their listings automatically. They
  "crawl" or "spider" the web, then people search
  through what they have found. If we change our
  web pages, crawler-based search engines
  eventually find these changes, and that can
  affect how we are listed. Page titles, body copy
  and other elements all play a role.
• Human-Powered Directories
• A human-powered directory, such as the Open
  Directory, depends on humans for its listings. We
  submit a short description to the directory for
  our entire site, or editors write one for sites
  they review. A search looks for matches only in
  the descriptions submitted.Changing our web pages
  has no effect on our listing. Things that are
  useful for improving a listing with a search
  engine have nothing to do with improving a
  listing in a directory. The only exception is
  that a good site, with good content, might be
  more likely to get reviewed for free than a poor
  site.

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• "Hybrid Search Engines" Or Mixed Results
• In the web's early days, it used to be that
  a search engine either presented crawler-based
  results or human-powered listings. Today, it
  extremely common for both types of results to be
  presented. Usually, a hybrid search engine will
  favor one type of listings over another. For
  example, MSN Search is more likely to present
  human-powered listings from LookSmart. However,
  it does also present crawler-based results (as
  provided by Inktomi), especially for more obscure
  queries.

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The Popular Search Engine

• Google
• Yahoo! Search
• MSN Search
• Ask.com

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How to Make Sure our Website have a high ranking
in Search Engine

• Having the right meta element
• Used appropriate meta keywords or a technique
  known as keyword stuffing
• Pay to search-engines because some search-engines
  do not rank results by relevance, but by the
  amount of money the matching Web sites pay.

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E-MAIL LIST MANAGEMENT

• We also have e-mail list management to make sure
  we sent the e-mail of our products to the person
  that really want it.
• Good e-mail list management is important because
  we did not want our customers feel bothersome or
  unwanted seeing our e-mail.

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List Management Benefits

• Secure e-mail list. The e-mail address of our
  customers are stored within a secure SQL Server
  Database.
• Intuitive HTML administration interface. The
  easy-to-use interface allows we to administer and
  send our our e-mail from any location with web
  access.
• Easy file attachment. Quickly attach file to HTML
  and text e-mail.
• Built-in HTML editor. Edit text on the fly with
  the built-in with the HTML editor.
• Bulk list management tools. Easily add or remove
  a bulk list of name and e-mail addresses which
  are separated by a comma, tab or carriage return.
• Personalized newsletters. E-mail can be
  personalized by including the subscribers name,
  e-mail address and other demographic information.
• Comprehensive tracking. The ability to measure
  the effectiveness of an e-mail campaign by
  tracking views, open rates and clicks for each
  individuals newsletter campaign or individual
  subscribers.
• Subscribers filtering. Subscribers can be
  filtered against the opt-out list to prevent
  re-importing a subscriber who has opted out in
  the past.

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DOMAIN NAME

• Choosing the right domain name for your company
  or web site is one of the most important steps in
  achieving web success.
• A domain name is how the world will know you and
  your business (think amazon.com) Choosing the
  wrong sort of domain name can cause confusion to
  your potential customers and site viewers and
  ultimately result in lost traffic. Knowing a few
  essentials about domain names can help you choose
  your domain name wisely.
• Three truths about domain registration1- All
  domain registration companies are not the same2-
  Choosing the wrong registrar can cost you both
  time and money3- It's possible to get a free
  domain name with many hosting plans

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Domain Pricing Per Year in Singapore
Top Level Domain, Pricing in SG Dollar, Terms
required .com, S40.00
per year, NIL .net,
S40.00 per year, NIL .org,
S40.00 per year, NIL .info,
S80.00 per 2 years,
2 years .biz, S80.00 per
2 years, 2 years .name,
S40.00 per year, NIL .co.UK,
S80.00 per 2 years, 2 years .org.UK,
S80.00 per 2 years, 2 years
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10 Reasons why Internet is better

• The Go-To Place for Information
• What Customers Expect
• Captures a Wide Range of Customer Information
• Extreme Target Marketing
• Stimulate Impulse Purchases
• 6. Customized Product and Service Offerings

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• 7. Takes Prospects Right to the Sale
• Internet allows customers to make
  purchases immediately after experiencing a
  promotion.
• Conveys Perception of Being a Full-Service
  Provider
• 9. Lower Overhead, Lower Costs, Better Service
• Cost savings can certainly be seen with
  products and services deliverable in digital
  form. Field salespeople may also see benefits by
  encouraging prospects to obtain product
  information online prior to a face-to-face
  meeting. This may help reduce the time devoted to
  explaining basic company and product information
  and leave more time for understanding and
  offering solutions to customers problems.
• 10. Create Worldwide Presence

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THANK YOU