http:www.acws.com

1

• http//www.acws.com
• Search Engine Positioning Resources
• Search Engine Positioning Courses
• Search Engine Positioning Consultation
• Search Engine Industry Links
• Search Engine Industry Articles

2
Marketing and PromotingYour Website
3

• What is Web Site success all about? Promotion,
  Promotion, Promotion

4

• You begin with a strategic plan
• and a well constructed site
• "You must have something
• worth promoting!"

5

• Strategic Plan
• Who are we trying to reach?
• What do we want them to learn?
• How do we want them to respond?
• How will we keep them coming back?
• How will we evaluate success?

6

• The Site Itself
• Relevant and comprehensive information
• Best keywords to bring traffic...
• Clear navigation and flow...
• Crisp, quick loading images
• Attractive and engaging look
• Interactivity
• Clear invitation to respond
• Statistical monitoring traffic tracking...

7

• "Now you have something to promote
• You need a Web Marketing / Development Team with
  design, technical, graphic and marketing
  expertise.

8

• Having begun, now be ready to continue for as
  long as you have the Web site as part of your
  total marketing strategy.
• WHY?
• Because people have to find your site.
• There are over 800 million pages on the web,
  your site is just a file on a computer somewhere
  until you are found.

9

• How will they find you?

10

• Viewers find you from many different sources.
• 80 of web users find their information using
  search engines.
• Directories, Other Sites, Paid advertising,
  Technical Marketing Mediums.

11

• Search Engines.
• Search engines are programs viewers use to find
  information they seek by typing in keywords. A
  list is provided by the Search engine or sites
  they think are relevant based on the special way
  they index the millions of sites using 15
  variables.

12

• The Good News?
• They want to promote you for free
• The Bad News?
• They all use different criteria for evaluating
  the variables
• They change the rules often
• They dont tell you what they are looking for
• You have to ask them to come evaluate your site
• You have to keep them updated that you exist
• You have to keep changing to adapt to their
  changes

13

• How do you get the Search Engines to notice and
  rank you high for your keywords?
• Create your Web Site from the beginning with the
  general elements for high findability built in to
  the structure
• Target specific keywords with special Web pages
• Target Search Engines with special Web pages
• Resubmit your site every month
• Evaluate your ranking and strategize for higher
  ranking

14

• Your Web team must include a specialist on
  Search Engines that keeps track of all the
  changes made by the search engines who can keep
  your site adapting to the changes.

15

• Other Sites Linked To Your Site
• Major General Directories Yahoo, Directories on
  the Search Engines, Chambers of Commerce sites,
  and other community sites
• Hundreds of Minor Directories
• Specific Web Sites With Reciprocal Linking
  Mortgage companies, title companies, friends,
  whomever you can get to link to you.
• Government Directories

16

• Paid Advertising On High Traffic Web Sites
• Search Engine Portals
• Government and Community Sites
• Prominent Directories

17

• Traditional Marketing Mediums
• Have your URL on all written communication
• Flyers
• Business cards
• Voice mail
• Newspaper advertising
• Your children's or grandchildren's lunch pail.

18

• Technology Strategies
• Email marketing
• Web site on disc
• Multi-media programs

19
You must have someone whopays attention
consistentlyto your ongoing success.
Keep it Up!
20

• Let this become your mantra for successful Web
  Marketing.

21

• http//www.acws.com
• Search Engine Positioning Resources
• Search Engine Positioning Courses
• Search Engine Positioning Consultation
• Search Engine Industry Links
• Search Engine Industry Articles