Cost

1 / 34
About This Presentation
Title:

Cost

Description:

Shania Twain has a contract that calls for her to make one album per year, for ... do you have to make before deciding whether to release Shania's new material? ... – PowerPoint PPT presentation

Number of Views:98
Avg rating:3.0/5.0
Slides: 35
Provided by: jeffc197
Learn more at: http://www4.ncsu.edu

less

Transcript and Presenter's Notes

Title: Cost


1
Cost
  • ECG 507
  • Professor Allen
  • 9/8/05

2
1. Cost Introduction
  • The production function measures the relationship
    between input and output.
  • Given the production technology, managers must
    choose how to produce.
  • To determine the optimal level of output and the
    input combinations, we must convert from the
    output measurements to dollar measurements or
    costs.

3
2. Cost definition
  • Cost what you give up
  • Examples
  • Cost of NC States MBA
  • Cost of launching a new product
  • Cost of running your own business
  • Cost associated with inventory
  • Cost associated with equipment

4
3. Measuring Cost Which Costs Matter?
  • Accounting Cost
  • Consider only explicit cost, the out of pocket
    cost for such items as wages, salaries,
    materials, and property rentals

5
4. Measuring Cost Which Costs Matter?
  • Economic Cost considers explicit and imputed
    cost.
  • Imputed cost is the cost associated with
    opportunities that are foregone by not putting
    resources in their highest valued use.
  • Applies to all inputs labor, equipment,
    structures, shareholders equity
  • Opportunity cost explicit cost imputed cost
  • Use cash flow comparisons to estimate

6
5. Present Discounted Value (PDV)
  • Determining the value today of a future flow of
    income
  • The value of a future payment must be discounted
    for the time period and interest rate that could
    be earned.
  • Interest rate rate at which one can borrow or
    lend money

7
6. Present Discounted Value (PDV)
  • Future Value (FV)
  • One dollar invested today should yield (1 R)
    dollars a year from now
  • (1 R) is the future value of the dollar today
  • What is the value today of getting 1 a year from
    now?
  • What is the present discounted value of the 1?

8
7. Present Discounted Value (PDV)
9
8. Present Discounted Value (PDV)
  • The interest rate impacts the PDV
  • The lower the interest rate, the more you have to
    invest to reach your goal in the future
  • We can see how different interest rates will give
    different future values

10
9.PDV of 1 Paid in the Future
11
10. Sunk cost
  • An expenditure that has been made and cannot be
    recovered--they should not influence a firms
    decisions.
  • Example Pluto Nash
  • Key point do not include an item in explicit
    costs unless it is relevant to decision at hand

12
11. Cost in the Short Run
  • Fixed costs do not change with changes in output
  • Variable costs increase as output increases.
  • Total cost of production equals the fixed cost
    plus the variable cost

13
12. Cost in the Short Run
  • Average Total Cost (ATC) is the cost per unit of
    output, or average fixed cost (AFC) plus average
    variable cost (AVC). This can be written

14
13. Cost in the Short Run
  • Marginal Cost (MC) is the cost of expanding
    output by one unit. Since fixed cost have no
    impact on marginal cost, it can be written as

15
14. Key cost issues
  • Economic vs. accounting costs
  • Replacement cost
  • Depreciation
  • Inventory
  • Fixed costs not same as sunk costs
  • Allocating overhead

16
15. Cost exercises
  • Leith Honda has six Civics on the lot for which
    it paid 14,500. New models are coming in, and
    with special promotions will cost Leith 13,900.
    A customer offers Leith 14,250 for a Civic in
    stock. Should Leith accept or reject?

17
16. Cost exercises
  • Shania Twain has a contract that calls for her to
    make one album per year, for which she gets paid
    5 million. She decides to change musical
    directions and sing famous arias from well-known
    operas. It has cost 500,000 to produce and
    market each of her earlier albums. What
    judgments do you have to make before deciding
    whether to release Shanias new material?

18
17. Cost exercises
19
18.Cost exercises
20
19. Cost exercises
21
20. Determinants of cost
  • Productivity
  • Price of inputs
  • Overhead

22
21. Cost Curves for a Firm
  • Unit Costs
  • MC must rise with Q eventually
  • AFC falls continuously
  • When MC
  • MC ATC at minimum ATC

23
22. Cost Curves for a Firm
  • Unit Costs
  • When MC
  • MC AVC at minimum AVC
  • Minimum AVC occurs at a lower output than minimum
    ATC due to FC

24
23. Long-run cost curves
  • Each set of short-run cost curves is associated
    with a given combination of fixed inputs.
  • Long-run relationship between output and costs
    depends on returns to scale
  • constant AC stays same
  • increasing AC falls with output
  • decreasing AC rises with output

25
24. Long-Run Cost withConstant Returns to Scale
With many plant sizes with SAC 10 the LAC
LMC and is a straight line
Cost ( per unit of output
SAC1
SAC2
SAC3
SMC1
SMC2
SMC3
LAC LMC
Output
Q1
Q2
Q3
26
25. Long-Run Cost with Scale Economies,
Diseconomies
SAC1
LAC
SAC3
Cost ( per unit of output
SAC2
SMC1
SMC3
LMC
SMC2
Output
27
26. Economies of scale theory
  • Returns to scale holds K/L constant, which in
    long run makes little sense
  • Instead look at economies of scale
  • EC ?C / ?Q
  • Key issue is whether EC
    1 (diseconomies).

28
27. Economies of scale
  • Sources of economies of scale
  • Spreading overhead
  • Physical properties of production
  • Marketing and purchasing economies
  • Sources of diseconomies of scale
  • Labor costs
  • Bureaucracy
  • Spread specialized resources too thin
  • Measurement compare ATC at different Q

29
28. Production with Two Outputs--Economies of
Scope
  • Examples
  • Microsoftoperating system and office
    applications (and travel agent at one time)
  • General Electric --ranges and refrigerators
  • University--Teaching and sports

30
29. Production with Two Outputs--Economies of
Scope
  • Economies of scope exist when the joint output of
    a single firm is greater than the output that
    could be achieved by two different firms each
    producing a single output.
  • Advantages
  • Use same capital and labor.
  • Share management resources.

31
30. Production with Two Outputs--Economies of
Scope
  • The degree of economies of scope measures the
    savings in cost can be written
  • C(Q1) is the cost of producing Q1
  • C(Q2) is the cost of producing Q2
  • C(Q1Q2) is the joint cost of producing both
    products

32
31. Production with Two Outputs--Economies of
Scope
  • Interpretation
  • If SC 0 -- Economies of scope
  • If SC

33
32. Production with Two Outputs--Economies of
Scope
  • Observations
  • There is no direct relationship between economies
    of scope and economies of scale.
  • May experience economies of scope and
    diseconomies of scale
  • May have economies of scale and not have
    economies of scope
  • Believed to be very important in RD
  • Key concept in business today similar to
    leveraging core competencies

34
33. The Learning Curve
  • The learning curve measures the impact of
    workers experience on the costs of production.
  • It describes the relationship between a firms
    cumulative output and amount of inputs needed to
    produce a unit of output.
  • Example In aircraft assembly, costs fall by 20
    per plane each time output doubles
Write a Comment
User Comments (0)