Practical Tips for Increasing CFC Participation

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Practical Tips for Increasing CFC Participation

• The Magic Rule of Seven

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1. Once is Never Enough

• Treat your CFC program as a campaign, because
  thats what it is
• One eventeven a glorious kickoff celebrationis
  not enough to reach your monetary or
  participation goals
• If you havent reached your goals by
  mid-December, request a campaign extension
• through your Campaign Managerthen hold more
  events!

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2. Believe in what youre doing

• Love what you are doing and it will radiate
  outward and will make your campaign grow like a
  vibrant plant in rich soil
• Take your coordinators and key workers on a tour
  of a major charity and intimately get to know at
  least one worthy cause
• Radiate enthusiasm and that enthusiasm
• and your participation levelwill grow

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3. Make giving easy

• Always make pledge cards easily, readily
  available at each eventon tables or kioskswith
  pens (why not CFC pens?)
• Ensure pledge cards go out to everyone who wants
  oneand that employees know who they can give to
• Remind everyone about ePledgingits fast, easy
  and private

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4. Promote, promote, promote

• Work with your Web and email creative teams to
• highlight your events, especially with broadcasts
  the day of the event
• tell when and where they are happening
• promote why people will want to give and
• communicate how your Bureau and Department are
  succeeding (online thermometer)
• Remind people to give by displaying posters,
  flyers and tentcards

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5. Remind people about the true meaning of the CFC

• Invite charities to every event to share their
  stories and talk to people one-on-one
• Ask people you know who have benefited from the
  CFC to give testimonials
• Remind employees of the choices for giving that
  CFC offers themthe sheer number and diversity of
  worthy causes is great
• Gain upper managements sincerity toward and
  endorsement of your campaign

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6. Small is good

• Hold small events in between the big ones to
  raise awareness, spread good will and have some
  fun
• snack attacks
• mini bake sales
• tickets for jeans or dress-down days
• These events can inspire bigger participation

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7. It aint over til its Over

• Send a heartfelt Thanksgiving letter from your
  Director, Administrator, Chief Auditor
• Hold more events and several together to spark
  interestand participationa bake sale with a
  book fair a hot dog sale with an auctionwhy
  not!
• With discretion, follow up with several personal
  asks. People are shy, forget to give or put it
  off until the last minute.

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Presentation by

• Barbara Pearson
• Director Knowledge Management,
• Alcohol and Tobacco Tax and Trade Bureau
• Treasury Department
• Former TTB CFC Co-Coordinator, Coordinator and
  Treasury CFC Campaign Manager 2007