... Jersey Shore Events. Action Plan. CHS's Primar

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A BEST PRACTICE INTERESTING EVENTS

• Presented by Katherine Chan 06, Philadelphia/New
  Jersey Shore

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Overview

• CHSs Primary Objective
• Event Goals
• Planning Process
• Examples of Philadelphia/New Jersey Shore Events
• Action Plan

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CHSs Primary Objective The Summit

• To promote a symbiotic relationship between
  alumni and the School of Hotel Administration,
  promote a spirit of fellowship among alumni, and
  increase both professional and social ties.

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CHS Events Paths to the Top

• Allow alumni to discover their area
• Established locals
• Relocations
• Provide a way to meet
• New friends
• Maintain friendships

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CHS Events Paths to the Top

• Help maintain a lifelong connection to the
  university
• Interact with alumni from all years
• Learn about the new initiatives on campus
• Meet SHA faculty and staff
• Serve as a learning tool
• Professional development
• Personal development

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Planning Process The Foundation

• To plan a successful event make the best use of
  resources available to you
• Local Resources
• Culture
• Attractions
• Chapter Members
• Interests
• Knowledge
• Potential Hosting Opportunities

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Planning Process Also Consider

• What is the general category of the event?
• Social
• Educational
• Special
• Blended Event
• How does this event compliment past and future
  planned events?
• What is the scale of this event and how much
  planning is involved?

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Event Examples

• Reading Terminal Market Food Tour
• Phillies Skybox Event
• Off to the Races The Future of Pennsylvanias
  Gaming Industry

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Reading Terminal Market Food Tour
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Reading Terminal Market Food Tour

• Food-writer led walking tour
• Foundation
• Located within a historic foodie attraction
• Celebrated local food favorites
• Scale Small time for mingling beforehand and
  afterwards, built in event that required little
  planning

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Phillies Skybox Event
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Phillies Skybox Event

• Baseball game in a private skybox with catered
  food and beverage
• Foundation
• Alumni ownership connection
• Brief educational component with ARAMARK
• Cheered on local sports team
• Scale
• Recurring event
• Food and beverage provided allowed people to
  mingle before the game

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Off to the Races The Future of Pennsylvanias
Gaming Industry
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Off to the Races The Future of Pennsylvanias
Gaming Industry

• Panel discussion, horse racing, sports bar
  reception, and facility tour
• Foundation
• Alumni connection to host event
• Exciting changes in real-time gaming laws
• Interests
• Educational event
• Gaming industry
• Scale Larger attendance from through region

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Action Plan

• Identify unique elements of your local area to
  brainstorm event ideas
• Request updated chapter membership list and note
  possible event venues
• Informally survey event attendees to come up with
  new ideas

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Conclusion

• Thank you
• Questions?
• Contact Information
• Katherine Chan
• kchan_at_pinnacle-advisory.com
• Work [phone]
• Cell [phone]