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... Jersey Shore Events. Action Plan. CHS's Primar

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... Jersey Shore Events. Action Plan. CHS's Primary Objective: The Summit ' ... Panel discussion, horse racing, sports bar reception, and facility tour. Foundation: ... – PowerPoint PPT presentation

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Title: ... Jersey Shore Events. Action Plan. CHS's Primar


1
A BEST PRACTICE INTERESTING EVENTS
  • Presented by Katherine Chan 06, Philadelphia/New
    Jersey Shore

2
Overview
  • CHSs Primary Objective
  • Event Goals
  • Planning Process
  • Examples of Philadelphia/New Jersey Shore Events
  • Action Plan

3
CHSs Primary Objective The Summit
  • To promote a symbiotic relationship between
    alumni and the School of Hotel Administration,
    promote a spirit of fellowship among alumni, and
    increase both professional and social ties.

4
CHS Events Paths to the Top
  • Allow alumni to discover their area
  • Established locals
  • Relocations
  • Provide a way to meet
  • New friends
  • Maintain friendships

5
CHS Events Paths to the Top
  • Help maintain a lifelong connection to the
    university
  • Interact with alumni from all years
  • Learn about the new initiatives on campus
  • Meet SHA faculty and staff
  • Serve as a learning tool
  • Professional development
  • Personal development

6
Planning Process The Foundation
  • To plan a successful event make the best use of
    resources available to you
  • Local Resources
  • Culture
  • Attractions
  • Chapter Members
  • Interests
  • Knowledge
  • Potential Hosting Opportunities

7
Planning Process Also Consider
  • What is the general category of the event?
  • Social
  • Educational
  • Special
  • Blended Event
  • How does this event compliment past and future
    planned events?
  • What is the scale of this event and how much
    planning is involved?

8
Event Examples
  • Reading Terminal Market Food Tour
  • Phillies Skybox Event
  • Off to the Races The Future of Pennsylvanias
    Gaming Industry

9
Reading Terminal Market Food Tour
10
Reading Terminal Market Food Tour
  • Food-writer led walking tour
  • Foundation
  • Located within a historic foodie attraction
  • Celebrated local food favorites
  • Scale Small time for mingling beforehand and
    afterwards, built in event that required little
    planning

11
Phillies Skybox Event
12
Phillies Skybox Event
  • Baseball game in a private skybox with catered
    food and beverage
  • Foundation
  • Alumni ownership connection
  • Brief educational component with ARAMARK
  • Cheered on local sports team
  • Scale
  • Recurring event
  • Food and beverage provided allowed people to
    mingle before the game

13
Off to the Races The Future of Pennsylvanias
Gaming Industry
14
Off to the Races The Future of Pennsylvanias
Gaming Industry
  • Panel discussion, horse racing, sports bar
    reception, and facility tour
  • Foundation
  • Alumni connection to host event
  • Exciting changes in real-time gaming laws
  • Interests
  • Educational event
  • Gaming industry
  • Scale Larger attendance from through region

15
Action Plan
  • Identify unique elements of your local area to
    brainstorm event ideas
  • Request updated chapter membership list and note
    possible event venues
  • Informally survey event attendees to come up with
    new ideas

16
Conclusion
  • Thank you
  • Questions?
  • Contact Information
  • Katherine Chan
  • kchan_at_pinnacle-advisory.com
  • Work (215) 579-1804
  • Cell (908) 872-8651
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