Team AwesomO

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Team Awesom-O

• Sandy Ly Kaisy Clark Patricia Pavlis
• Ryan Topham John Swope

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Manager Interview

• Bart Isdaner
• Regional Operations Director at Cereality
• Work background
• Cereality opened in Philadelphia on December 1st,
  2004
• Cerealitys current Advertising Scheme
• PR exposure
• Ads ran in local college newspapers

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Manager Interview

• Start up problems
• Selling brand and concept
• Vendors
• Public
• Competitors
• www.TheCerealBowl.com
• Patent Applied for

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Manager Interview

• Target market is College students
• Cereality experience
• Store atmosphere
• Hoping to expand beyond students
• Cereal for all ages
• Other store locations
• First store in Arizona
• Future store plans in D.C. and Chicago

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Customer Surveys

• Gender
• Age
• Occupation
• First Bowl of the Day
• Customer Frequency

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Customers Likes

• Unique Idea
• Variety of Toppings
• Comfort
• Atmosphere

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Customer Dislikes

• Price
• Serving Size

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Problems

• Awareness
• Lack of Advertising
• Skeptics

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Customer Recommendations

• Increase Advertising
• Radio and Local Newspapers
• Incentive Program
• Samples
• Birthday Parties

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Current Ads
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Current Ad Summary

• Strengths
• Familiar Themes
• Interesting Ideas
• Explanation of some product offerings

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Current Ad Summary

• Weaknesses
• Poorly placed ads
• Very Bland
• Failure to convey USP

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Created Ads

• Aimed at target market
• College students
• Focused message
• Featured in student newspapers
• No money for television
• Defined customer base

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Recomendations

• Target Market
• Advertising
• Promotions

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Target Market

• Better Understanding of Market
• Know who to target
• How to target

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Advertising

• Embrace other mediums
• Quality of Advertisements
• Include Visuals
• Show café layout
• Appeal to different tastes
• Present product assortment

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Promotions

• Focus and Utilize existing programs
• Incentive cards
• Develop new promotions
• Create Promotions for Media Ads
• Target Market focus more towards instant
  gratification
• Samples

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Examples

• Increase Ad Spend
• Print Ads for Target Market
• Menus/Flyers
• Radio Ads
• College geared websites
• UC.net coupons

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• Questions?