Titles

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Titles

• The title is a critical element in layout design
  and can be perceived by the reader in many ways
  simultaneously as something to read, as shape,
  and as a visual element in which the letters
  themselves express a feeling or meaning.

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The Meaning of Letters

• Titles function well in a layout when they
  communicate the mood of the page.
• The design of the typeface can evoke feelings.
• There are many selections you can make when
  choosing a typeface for your title.

• Examine your letterform options carefully and
  make
• your selections based on the mood of the
  page.

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Title as a Design Element

• Select a letterform that will best communicate
  the feeling and mood of your page and
  photographs.
• Be creative consider using two or more typeface
  styles in your title.
• Select a size for your title that is
  proportionate to the other design elements on
  your page layout.
• Properly place the title in the page layout so
  that it has the most impact on the reader.

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Square is In

• A square is a wonderful shape. Its clean lines
  and sharp angles create a fantastic background
  for titles.
• Use squares as a solid shape to mat each letter,
  or use a cut-out square to frame the letters of a
  title.
• Give the letters of your title single, double, or
  even triple mats. Squares can have perfect
  90-degree angles, rounded corners or even torn
  edges.

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Square is In

• Step 1 Adhere the yellow ABC Tracers Wacky
  letters on the white shadow letters.
• Step 2 Adhere the frame squares and solid
  squares to one another.
• Step 3 Adhere the letters over the squares.

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Square is In
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Prepared Phrases

• Use prepared words or titles to create unified
  layouts. Most of the work is done for you all
  you have to do is add a few enhancements to these
  stickers to make a quick title.
• Create a dynamic title for your page by adding
  some elements featured in the design to the
  title.
• This technique can help to
• 1) balance the page 2) create a design triangle
  3) unify the title with the page.

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Prepared Phrases

• Step 1 Adhere the Phrase Café Spring Fever
  sticker to the large white rectangle. Then
  adhere the white rectangle to the large blue
  rectangle.

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Prepared Phrases

• Step 2 Adhere the yellow square to both the
  small white and blue rectangles, butting center
  edges together to make a square.
• Step 3 Adhere the yellow matted square above the
  Spring Fever phrase.

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Prepared Phrases

• Step 4 Punch a Paper Shapers large Daisy from
  the pink square.
• Step 5 Punch a 5/8 circle from the blue square.
  Adhere the circle to the center of the daisy
  with a 3D-Dots.

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Prepared Phrases

• Step 6 Adhere the daisy to the center of the
  yellow square with a 3D-Dots.

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Prepared Phrases
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Variety is the Spice

• Look at professional designs carefully to see how
  graphic artists work with letters in design
  they often use many sizes and typefaces within
  one message.
• The change in shape creates movement and interest
  for the reader.
• Look at the words that make up your title, and
  think about how you can make one word smaller or
  larger than the others.
• Mix letter sizes and styles, use prepared
  phrases, rubber stamps, your handwriting, or just
  change the computer font every time you type a
  new word.

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Variety is the Spice

• Step 1 Arrange and adhere the color cardstock
  rectangles as shown on the large white rectangle.
  Begin with the large blue rectangle on the
  bottom. Place the pink rectangle along the top
  left, then arrange the final three rectangles in
  the top right corner of the white rectangle.

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Variety is the Spice

• Step 2 Cut the Phrase Café remember WHEN
  prepared phrase in half and adhere in appropriate
  places. Adhere the remaining prepared phrase
  stickers in their appropriate places.

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Variety is the Spice

• Step 3 Cut the quote phrase sticker in half and
  place on the design.
• Step 4 Enhance with Jolees By You Ivory,
  Purple, or Blue Fressia flowers.

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Variety is the Spice
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Think Out of the Box

• Challenge yourself to find new mediums and ways
  to title pages.
• Place titles on unusual elements, in unexpected
  places, and in added dimensions.
• Try new ways to convey your message, such as
  tags, price labels, photographs, or fibers.
• You might find that the most special titles are
  created when you challenge yourself to do
  something different!

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Think Out of the Box

• Step 1 Adhere the blue frame on the white frame.
  
• Note the white should only mat the outside edge
  of the blue frame.

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Think Out of the Box

• Step 2 Adhere the yellow rectangle on the white
  rectangle.
• Step 3 Adhere the matted blue frame on the
  matted yellow rectangle with six 3D-Dots.

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Think Out of the Box

• Step 4 Adhere the Phrase Café Friends sticker
  into the center of the frame.

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Think Out of the Box

• Step 5 Punch 2 Paper Shapers Medium Daisy
  punches from the pink square and one Daisy shape
  from the yellow square. Punch 1 Paper Shapers
  small circles from the pink square and 2 small
  circles from the yellow square. Adhere to the
  centers of each medium daisy. Adhere the flowers
  to the frame.

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Think Out of the Box

• Step 6 Spell out Forever with a ZIG Memory
  System Millennium 05 marker along the bottom of
  the frame, spacing it close to the right.

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Think Out of the Box
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Title Formulas

• Use your title to move the readers eye around
  the entire layout.
• The title is placed in a position of prominence,
  so it makes sense to tie it to the other elements
  of the design.
• What better way to get the reader to look at your
  most important element than to place the title
  within the focal point?
• If your title looks like it does not belong on
  the page, add some enhancements.
• If your words are extremely important, put the
  words and title together.
• Title formulas can help in designing an amazing
  page!

• Title Journaling Important Information
• Title Photo Focal Point
• Title Enhancement Unification

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Title Formulas

• Step 1 Adhere the long white rectangle on the
  long blue rectangle.
• Step 2 Adhere the squat white rectangle on the
  squat blue rectangle.

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Title Formulas

• Step 3 Cut the Phrase Café The Story of Us
  prepared phrase in half and arrange the sticker
  on the long matted white rectangle.
• Step 4 Adhere the two rectangles together as
  shown and enhance the other matted white
  rectangle with the A Touch of Jolees
  Scrapbooking sticker as shown.

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Title Formulas
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Tease the Reader with a Title Strip

• Use strips of paper and vellum to convey your
  title.
• Keep in mind that titles do not have to dominate
  the page.
• Sometimes they need to be tucked into the design.
  
• Let your photographs tell the story and the title
  support the photographs.

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Tease the Reader with a Title Strip

• Step 1 Spell out TITLE on the strip of vellum
  using the Cracked Glass Nostalgiques stickers by
  Rebecca Sower. Tear the vellum strip on all four
  sides.

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Tease the Reader with a Title Strip

• Step 2 Punch a pink, blue, and yellow circle in
  a corner of each of the cardstock squares using
  the Paper Shapers Whale of a Punch Circle.
  Adhere the vellum title strip to the circles by
  placing glue under the letter stickers.

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Tease the Reader with a Title Strip

• Step 3 Punch a blue, pink, and yellow daisy
  using the Paper Shapers Medium Daisy punch.
• Step 4 Punch blue, pink, and yellow tiny circles
  using the Paper Shapers Tiny Circle punch.
  Adhere the circles to the centers of the punched
  daisies.

• Step 5 Decorate the title with the completed
  flowers.

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Tease the Reader with a Title Strip