TSO PLANNING

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REVENUE GENERATION WORKSHOP
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OBJECTIVE

• Podium results
• Athlete development

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WHAT DOES IT TAKE?
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The Best Form of Marketing is
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WHAT DOES IT TAKE?
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DOUBLE YOUR REVENUES

• Make our sport a Choice Among Fans
• Win More medals
• Establish long term athlete development model
• Develop a Strategy at all levels of our sport
• Break Records
• Make our Sport more relevant

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HOW TO WIN THE BUSINESS

• Recruit the Best People in the industry.
• Train and educate the sales and marketing people
  extensively.
• Have a game plan.
• Define as the Goal.
• Give Stakeholders what they want.
• Have an action plan, with realistic timelines.
• Understand competition, employ best practices.

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FOCUS ON WINNING THE BUSINESS (NOT EXCUSES)

• Dont Blame the Sport
• Dont Blame the Athletes
• Dont Blame the Funding
• BE PROACTIVE

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REVENUES

• Sport Canada
• Sponsorship
• Memberships
• Events/Hosting

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REVENUE GENERATION FORMULA
STAKEHOLDERS
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SPONSORS

• To Make Money (ROI, Traffic, Activation,
  Awareness)
• To Reward My Customers (see 1)
• To Appreciate My Employees (see 1)
• To Support Good Causes (see 1)

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KEYS TO SPONSORSHIP

• Mood of the Fan/Participants
• Benefits vs. Features
• Remove Bureaucracy
• Provide Access
• Return on investment
• Grassroots activations

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INNOVATION
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INCREASE YOUR MEMBERSHIP

• Health and Fitness
• Quality Time
• Fun
• Sense of Community
• Charity

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KEYS TO MEMBERSHIP

• Provide Superior Value
• Member-Friendly Brand

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INNOVATION

• Season-Ticket Mentality

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NEEDLE IN A HAYSTACK
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4 CS

• CAPTURE
• CATEGORIZE
• CARE
• CALL

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EVENT REVENUES

• Fun
• Cool
• Value
• Rewards
• Quality Time
• Kids
• Charity
• Dream

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BUSINESS MENTALITY

• STOP PLANNING
• INSTILL REVENUE URGENCY
• TAKE STAKEHOLDERS VIEWPOINT
• RD
• SELL
• DELIVER
• SERVICE

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ACTION PLAN

• Set Priorities
• Delegate Responsibility
• Set Timelines
• Measure Results
• Implement

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COSMOS SPORTS

• RECRUITMENT
• EDUCATION
• BRANDING
• INNOVATION
• IMPLEMENTATION