TODAY

1
Welcome

• TODAY
• Introductions and Planning Overview
• Review Session Objectives
• Review Session Deliverables
• Ground Rules for Participants
• Strategic Planning Visioning Direction What
  is it?
• Round One-Deliverable 1a (Break up into 3 groups)
  (Ends at 500pm)
• ASB After hours 530pm
• TOMORROW
• Chamber Historical Lifeline
• Round Two
• Wrap up strategic planning session (Ends at
  130pm)

2
Strategic Planning Vision Direction
LUBBOCK CHAMBERS BUSINESS ENVIRONMENT
LUBBOCK CHAMBERS HISTORY
LUBBOCK CHAMBERS CULTURE
LUBBOCK CHAMBERS CORE COMPETENCIES
CAPABILITIES
WHERE DO WE WANT TO BE IN 2015
?
VISION DIRECTION SETTING PROCESS

BREAKTHROUGH JOURNEY Thinking Out of the Box
DIFFERENT APPROACH THAN IN THE PAST
BUILD UPON OUR STRONG FOUNDATION
FUNDAMENTAL CHANGE/ PARADIGM SHIFT NEEDED NOT
INCREMENTAL CHANGE
INVOLVE PEOPLE AFFECTED
MATCH BUSINESS NEEDS AND PEOPLE NEEDS
Source B.A.Macy, Successful Strategic Change
Berrett-Koehler Publishers, San Francisco, CA
(forthcoming)
3
What is Vision Direction?

• It is an exciting word picture that describes in
  reasonably concrete terms what the future
  organization could look like.
• It is a description of our aspirations what we
  are striving for.
• It is global goal setting.
• It captures in writing those important things
  about organizations, people, and work that lead
  to excellence and demonstrates what it will be
  like, feel like, look like when the organization
  is excellent in every way.

Source B.A.Macy, Successful Strategic Change
Berrett-Koehler Publishers, San Francisco, CA
(forthcoming)
4
Strategic Planning Process
2015 Future State (Various Dimensions of
Vision Direction)
1
Present State (NOW)
2
3
Gap Analysis
Source B.A.Macy, Successful Strategic Change
Berrett-Koehler Publishers, San Francisco, CA
(forthcoming)
RECOMMENDATIONS FOR CHANGE
4
5
Strategic Planning Vision Direction

• Transition State
• Steady State
• Mature State

Next Year Strategic Plan
NOW/ Present State
VS
6
Strategic Planning Vision Direction Time Frame
Future State
NOW/ Present State
Transition State (1-2 years out)
Mature State (5-10 Yrs. out)
Steady State (3-5 yrs. out)
7
Purposes Uses of Vision Direction-(1)

• Important tool for communicating the
  possibilities of the future.
• Source of enthusiasm and excitement about change.
• Provide a direction without prescribing too
  narrow a focus.
• Something for the management team to rally
  around.
• A basis for action planning.

Source B.A.Macy, Successful Strategic Change
Berrett-Koehler Publishers, San Francisco, CA
(forthcoming)
8
Purposes Uses of Vision Direction-(2)

• Forum to communicate with Stakeholders.
• Helps focus variance analysis teams into areas
  for analysis.
• Criteria for choosing among redesign
  alternatives.
• A way to set expectations.
• Provide concrete projections around which
  management team can debate, reach agreement, and
  achieve clarity on what they want for their
  organization.

Source B.A.Macy, Successful Strategic Change
Berrett-Koehler Publishers, San Francisco, CA
(forthcoming)
9
The Power of Strategic Planning Visioning

• Vision Without Action is MERELY A DREAM!
• Action Without Vision is Just Passing the Time
  (Lack of Committed Future Direction-Leadership)

Source B.A.Macy, Successful Strategic Change
Berrett-Koehler Publishers, San Francisco, CA
(forthcoming)