Product

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• Product Advertising Information

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2077D // G.l.o.TM Combination Lock

• First ever combination lock with a light-up dial!
  
• Sleek, modern, pearl chrome finish
• Four unique LED colors (one of each per shelf
  pack)
• LED battery will last for years of everyday
  school use
• Twice as strong as an ordinary combination
  padlock
• Easy grip, easy spin dial gets teens to class
  quicker
• Product is a hit with teens in consumer research
• Eye-catching packaging encourages consumer
  interaction

2077D List Price 13.64 SRP
8.99 QTY 4/24 Ready to Ship
8/1/2006
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Haz-Mat Summer Movie Commercial Featuring G.l.o.

• Summer Movie Commercial preceding main feature
  will focus on Master Lock and G.l.o.
• Cinema advertising in top ten DMAs during July
  to create hype and build up with teens for the
  2006 BTS season and beyond!
• Commercial will appear in 157 theatres (2115
  digital screens) with more than 10 million
  impressions from June 28th to July 27th. Movies
  include

Average teen spends 2.2 hours at the movies
weekly!
Movie ticket sales peak during summer!
Pirates of the Caribbean Dead Mans Chest
Superman Returns
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2006 G.l.o. Print Advertising

• Master Lock will follow-up the cinema commercial
  with full page 4-color print advertisements in
  Junior Scholastic and Scope magazines
• Message will focus on the Master Lock brand
  G.l.o.
• These publications are ideal to reach teens and
  tweens
• 932,000 impressions
• Back to School issues are distributed in early
  September
• Uncluttered media as publications are distributed
  directly in school without interruptions from
  TV, radio, internet or other influences
• Additional cover in Teachers Editions of Junior
  Scholastic and Scope magazines
• Call to action to assist Master Lock with the
  development of future BTS products
• Recruit teen panels throughout the country for
  on-line evaluation and feedback

• SCOPE
• Highest circulation areas are in East North
  Central and New England
• South Atlantic, Midwest and Mountain mid
  circulation rates
• Pacific, South Central, and East South Central
  lowest circulation rates

• Junior Scholastic
• Highest circulation areas are in Upper Midwest
  and New England
• South Atlantic and South Central mid circulation
  rates
• Mountain and Pacific lowest circulation rates