Group Design Movement Investigation

1
Group Design Movement Investigation
Your Task To work in a team to investigate the
Memphis movement and the impact of this movement
on product design Deliverables All students
must produce a product analysis. All students
must produce a specification You must choose a
range of household objects and re-design them in
the style of your movement. You must then present
your ideas in the form of a Third Angle
Orthographic drawing. You will then gather your
team together and give a short 3 5 minute
presentation on the movement, what it is, what
impact it has had on the design world. Then how
your designs have been influenced. Scan in all
third angle drawings so that you can use them in
your presentations.
2
Memphis Design Movement

• Tasks to be completed..
• Analyse the information provided on the design
  movement.
• Conduct a product analysis and create a
  specification
• Using this information and the design movement
  information redesign your product 2 design
  ideas
• Draw one of these in isometric / orthographic
  projection

3
Third Angle Orthographic Projection
These lines must be light. These are the
Construction lines
Isometric View
Orthographic Projection is a way of drawing an
object from different directions. Usually a
front, side and plan view are drawn so that a
person looking at the drawing can see all the
important sides. Orthographic drawings are useful
especially when a design has been developed to a
stage whereby it is almost ready to manufacture.
4
Third Angle Orthographic Projection
Complete the third angle projection below and
draw the isometric version of it
Isometric View
5
Third Angle Orthographic Projection Draw the
object here in third angle orthographic projection
6
Third Angle Orthographic Projection Draw the
object here in isometric view
7
Design Process (Design Movements, Product
analysis reverse specification, Ideas,
Isometric)
Memphis was a Milan-based collective of young
furniture and product designers led by the
veteran Ettore Sottsass. After its 1981 debut,
Memphis dominated the early 1980s design scene
with its post-modernist style. There was no set
formula to the Memphis movement. "No-one
mentioned forms, colors, styles, decorations".
That was the point. After decades of modernist
doctrine, Sottsass and his collaborators longed
to be liberated from the tyranny of smart, but
soulless good taste in design. Their solution
was to continue the experiments with
unconventional materials, historic forms, kitsch
motifs and gaudy colours begun by Studio
Alchymia, the radical late 1970s Italian design
group to which Sottsass and De Lucchi had
belonged. Jasper Morrison discovered furniture
made from the flashily coloured plastic laminates
emblazoned with kitsch geometric and leopard-skin
patterns usually found in 1950s comic books or
cheap cafés.
Other pieces of furniture and lights were made
from industrial materials printed glass,
celluloid's, fireflake finishes, neon tubes and
zinc-plated sheet-metals jazzed up with
flamboyant colours and patterns, spangles and
glitter.
Memphis was seen as equally sensational outside
the closed confines of the design community. The
packed opening party, cool graphics and hip young
designers male and female, from different
countries - proved irresistible to the mass
media. Perfectly in tune with an era when pop
culture was dominated by the post-punk
flamboyance of early 1980s new romanticism,
Memphis was also a colourful, clearly defined
manifestation of the often obscure post-modernist
theories then so influential in art and
architecture.
8
Product Analysis Product analysis is probably
the most useful research you can undertake. It
involves looking carefully at a product, taking
it apart (or imagining taking it apart) and
working out how it was made
You are expected to consider the wider
implications of designing and manufacturing. Can
the product be recycled? What does its life cycle
look like? What has been the effect of this
product on our lifestyles? Is a particular group
of people excluded from using the product?
9
Specification Your specification should provide
a detailed description of what the product is to
be. It should reflect information found in your
research and a third party should be able to use
your specification to start to plan and develop
ideas which would result in a final product.
Important criteria to consider Target Market,
Function, Size, Weight, Durability, Aesthetics,
Materials, Safety, Cost, Environmental Issues,
Manufacture, Packaging
10
Initial Ideas x 2 You are to take the
information in your specification, the product
analysis, the design movement and redesign the
product on the front sheet
11
Third Angle Orthographic view of the chosen idea
3rd Angle Projection Symbol
Appropriate sizes must be included on this
diagram, all relevant detail, and must adhere to
the Third Angle Standards