Nike with sports star

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Nike with sports star

• ? ? ? ? ? ?

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Presentation order

• 1) the reason Nike hire famous player
• 2) Michael Jordan
• 3) Tiger Woods
• 4) advertisement of Nike
• 5)conclusion(opportunity cost)

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1)Why Nike advertise with famous sports player???

• Consumers perceive about brand name during they
  see famous people
• Sports player is one of the existences as a
  medium of advertisement, they are highlighted
  from audience.

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2) Michael Jordan

• He played a great part for Nikes advertisement
  since 1980.
• Air Jordans shoes become worlds best product
• Nike becomes international company because M.J

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3) Tiger Woods

• Nike has rapid growth in golf brand image after
  they contract Woods.
• In short period, Woods receive much attention
  because he win many golf games, Nikes golf
  product sales also has fast development.

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4)Advertisement of Nike

• Their all action is connect with product sales.
  
• After advertisement, Nike has a sudden rise in
  product sales.

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5)Conclusion

• Opportunity cost!!!!!!!
• If Nike had not invested 40million to Woods and
  Jordan, maybe the company only conserved
  40million.
• After invested to sports star, Nike earned
  10000million.