Case: Hasbro

1
Case Hasbro

• What are some basic line strategies that have
  brought Hasbro such
• global success?

2. How has Hasbro adapted to changes in buying
patterns through channels of distribution?
3. How does Hasbro use market segmentation?
2
Case Hasbro

• What are some basic line strategies that have
  brought Hasbro such
• global success?

3
Case Hasbro

• What are some basic line strategies that have
  brought Hasbro such
• global success?

The classic simplicity of core products like G.I.
Joe, and the creation of relevant games have
sustained Hasbros success. Re-introductions
keep products current and span generations
of demand. Research and differentiation for
global markets. Bundling products, or packaging
combinations of toys for certain outlets.
4
Case Hasbro
2. How has Hasbro adapted to changes in buying
patterns through channels of distribution?
5
Case Hasbro
2. How has Hasbro adapted to changes in buying
patterns through channels of distribution?
One way is a shift of 50 of products to
shortened supply chains, reaching the multitudes
of Wal-mart and Target audiences. The company
has also gone where new customers shop, such
as Circuit City, drugstores, and wholesale
outlets. Big volume, short supply chain
outlets.
6
Case Hasbro
3. How does Hasbro use market segmentation?
7
Case Hasbro
3. How does Hasbro use market segmentation?
Global and geographic preferences are used. The
tweens (8 to 12 years old) are their main
target, as well as babies from 0-24months.