Blogs and RSS: Tools or toys

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Blogs and RSS Tools or toys?

• Tim OKeeffeDirector of web contentColgate
  University

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Blogs

• N.Z. Bear, who runs the highly regarded
  blog-monitoring website "The Truth Laid Bear,''
  says he is now tracking some 30,000 blogs, and
  those are just the ones he considers players in
  the Internet world.
• (San Francisco Chronicle, July 30, 2005)

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Do you need to be blog 30,001?

• Yes, if
• You want to talk with, not to your audience
• You have a clearly defined objective
• You have realistic expectations
• You want your content put in proper context
• You want to counter or add to what is

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Questions and thanks

• Tim OKeeffeDirector of web contentColgate
  University
• tokeeffe_at_mail.colgate.edu