Tree Tran 2.009 Orange Team

1
Tree Tran 2.009 Orange Team

• Final Presentation
• December 12, 2005

2
Outline

• Customer Needs
• Solution
• Competition
• Customer Feedback
• Market
• Financials

3
Customer Needs

• Saplings weigh 50-450 lbs
• Difficult to transport, plant, and position in
  hole
  
• Cannot handle tree by trunk

4
Solution TreeTran
5
Product Comparison
6
Video Feedback
I cant believe I just planted a tree with your
device! This is awesome it is exactly what
CityRoots is looking for! Trina
Hofreiter, CityRoots
Its so easy to move around, even with a heavy
tree on it. East Campus resident
7
Market

• Industry size
• 33.5 billion spent in Do-It-Yourself gardening
  and landscaping
  
• 3 million trees planted privately each year by
  individuals

8
Market

• Target customers
• landscapers
• 1.1 million workers
• equipment rental companies
• 4000 nationwide
• non-profit organizations that plant trees
• 47 major organizations

9
Business Model
10
Financials
Market Penetration
Manufacturing Cost
Total cost 400/unit
Price 1200/unit1500 units/year sold
11
Financials
Profit Growth
Year
Year
Year
Year

• IRR25 with 500,000 initial investment
• 2nd year break even
• 3rd year steady-state 1500 units/yr sold (2
  market)
  
• 270,000 net profit by end of 3rd year

12
Acknowledgements

• Course instructor David Wallace
• Lab instructors David Gossard, Doug Vincent
• Pappalardo staff Dick Fenner, Joe Cronin, Bob
  Gertsen, Steve Haberek, Bob Nuttal
  
• Team mentors Ethan Crumlin (MIT), Ben Linder
  (Olin)
  
• 2.009 instructors, TAs, and Maureen Lynch
• Urban Ecology Institute Trina Hofreiter
  (CityRoots)
  
• MIT Libraries

13
References

• Community Forest Partnership. Urban Ecology
  Institute. http//www.bc.edu/bc_org/research/urban
  eco/program/default.html
  
• Community Tree Planting Guide - Time for Trees.
  Tree Trust. http//www.na.fs.fed.us/spfo/pubs/uf/t
  reeguidehtm/chapter1.htmChapter201
  
• How to Plant Trees. The National Arbor Day
  Foundation. http//www.arborday.org/trees/video/ho
  wtoplant.cfm
  
• Organizations that Plant Trees. Marshall House.
  http//www.mhmail.com/Trees.html
  
• Volunteering and Tree Planting. The National
  Arbor Day Foundation. http//www.arborday.org/prog
  rams/volunteers/textstates.cfm
  

14
Tree Planted Too Deep
15
Tree Tran Load Rating
16
Tree Tran in Truck Bed