Introducing..

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Partners for England

• Introducing..
• Partners for England

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Partners for England background

• Three ground breaking summits addressing key
  issues for the tourism industry in England
• Emphasis placed on national / regional / sub
  regional / local tourism interface and pursuit of
  economies of scale
• Collaborative with a shared sense of purpose

Partners for England
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Partners for England Forum

• Due to success of summits, Partners for England
  Forum created in 2007
• Chair and steering group / organising committee
  appointed
• Representing stakeholder groups
• National
• Regional
• Local

Partners for England
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Partners for England Forum objectives

• Informs and influences Englands tourism strategy
• Offers direction and acts as an expert advisory
  panel for VisitEngland
• Ensures stakeholder buy-in and cohesion
• Promotes outcomes with the tourism communities it
  represents
• Actively involves the industry
• Maximises the value of resources across the
  tourism sector through partnership working

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Partners for England specific action areas

• Leadership
• Intelligence
• Place Making Charter
• Marketing
• Skills and Welcome

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Partners for England Leadership

• Action Strong leadership and real engagement
  for
• the sector
• Creation of VisitEngland a new stakeholder
  Board for the development and marketing of
  Englands visitor economy
• Responsible for delivering an effective and well
  co-ordinated tourism strategy for England (in
  partnership with regional and local tourism
  bodies through Partners for England)
• Real engagement delivered through Partners for
  England Forum

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Partners for England Intelligence

• Action Tackle inconsistencies with tourism data
  / statistics
• Creation of English Tourism Intelligence Unit
  overseen by English Tourism Intelligence
  Partnership (ETIP)
• Gain a better statistical picture of
  supply-side of tourism
• Explore using new Integrated Household Survey
  (from 2009) to collect UKTS type data in place of
  current stand alone surveys
• Look at potential to track economic impacts of
  tourism through mainstreaming of satellite
  accounts
• Guidance to be produced on measuring tourism
  locally

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Partners for England Charter

• Action Engagement at all levels (local,
  sub-regional,
• regional national) to ensure delivery of
  strategic
• sustainable tourism
• Developed a destination management Charter to
• Raise awareness and ensure prioritisation by all
• Clarify roles and responsibilities of key players
• Focus on destination management and place-shaping
• Encourage and foster collaboration
• Promote continuous quality improvement

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Partners for England Marketing

• Action Better alignment of national, regional
  local marketing
• Customer service - seven regions adopted
  Arkenford model
• Quality schemes promoted 200k pa multi-media
  consumer campaign quality marketing toolkit
  created
• 6 year forward plan of campaign themes created
• Championing new digital communication
  technologies e.g. satellite navigation
  user-generated content Trip Advisor
• Provision of quality tourist information e.g. TIC
  extranet
• Focus now on improved destination marketing

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Partners for England Skills and Welcome

• Action Deliver a world class visitor experience
  in
• 2012 and maximising legacy
• Implementing the Welcome to Britain Strategy -
  four areas for action
• Procedures and processes (led by Visitor
  taskforce / Border Experience taskforce)
• Information (led by VisitBritain)
• Customer Service (led by RDAs and People 1st)
• Perceptions (led by Public Diplomacy Partners
  Group)

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Partners for England Priorities

• Building momentum
• Raising the profile
• Managing wide range of stakeholder interests
• Delivering results
• Communicating successes

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Partners for England Opportunities

• British Tourism Framework Review
• Stronger voice for England essential
• 2012 Games
• Estimated 50-75 of economic benefits of Games
  from tourism, projected income 1.4 billion to 2
  billion
• Longer term legacy
• Sub National Review
• RDAs and LAs to work more closely together on
  economic development and regional planning
• Tourism as part of new economic development duty?

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Partners for England Contact
For further information please contact Lyndsey
Swift Partners for England Manager 020 8563
3192 lyndsey.swift_at_visitbritain.org partnersforeng
land.com