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Today in Adv 486

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Last minute decision = 43% of choices. Most influential source = TV promos. Genre most often selected via listings = movies. Friday-Tuesday group meeting ... – PowerPoint PPT presentation

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Title: Today in Adv 486


1
Today in Adv 486
  • TCM Marketing prex. followup
  • Main event Plans I have loved
  • Bruskin Goldring
  • Friday/Tuesday group meeting preview
  • The last picture show

2
TCM marketing follow-up
  • Questions that you had answered
  • Questions that you wished you had asked
  • Final presentation dates?
  • Nov 15, 16, 19, 20?

3
Advertising/Promo/PRPlans
  • Agency introduction
  • Overview
  • Research
  • Strategy
  • Creative
  • Media
  • PR
  • Calendar
  • Budget

4
Some previous plans
  • Organization
  • Focus
  • Appearance

5
Bruskin-Goldring follow-up
  • Survey
  • Habit 40 of choices
  • Last minute decision 43 of choices
  • Most influential source TV promos
  • Genre most often selected via listings
  • movies

6
Friday-Tuesday group meeting
  • Location Engineering 1208
  • Schedule
  • Friday 1240 Erica Lelli co.
  • Friday 120 Kristan Abraham co.
  • Friday 200 Lisa Brady co.

7
Group meetings, continued
  • Location Engineering 1208
  • Schedule
  • Tues. 1240 Lisa Farone co.
  • Friday 105 Jason McDonald co.
  • Friday 130 Charles Taylor co.

8
Group meeting goals
  • Begin dialog on project
  • Learn videoconference

9
How it works
  • MSU
  • Classroom
  • 3 videocameras, 4 monitors
  • Technicians to handle audio, video
  • TCM
  • Conference room
  • All in one machine

10
How it doesnt work
  • Picture quality
  • Audio delay
  • Eye contact
  • Production value

11
How well make it work
  • Understanding
  • Preparation
  • Technique
  • Re-arrange room
  • Introductions

12
The last picture show
  • Patrick Gonyeau
  • Andrea Liebart
  • Laura Cleveland
  • Tanner Tacey
  • Jason McDonald
  • Melissa Norrod
  • Erika Sprout
  • Jason Pietras
  • Nathan Castiglione
  • Jeff Hernandez
  • and anyone else who wants a re-shoot.
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