Accessibility in Marketing

1
Accessibility in Marketing

• by
• Haris Gunadi
• Program ManagerTechnology and Production Support
  Services
• Services for Students with Disabilitieshttp//ssd
  .oregonstate.edu
• (541) 737 - 3666

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Topics

• Introduction to Accessibility
• Web Accessibility
• Captioning
• Alternative Format
• Need Help?
• Question and Answer

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Introduction to Accessibility

• Accessibility is a general term used to describe
  the degree to which a system is usable by as many
  people as possible.
• Do Not Confuse Accessibility with Usability.
• Universal Design Design for all regardless of
  their age, ability, etc.

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Web Accessibility Myths

• Accessible sites are plain or ugly.
• Accessibility means a separate Text-Only
  page.
• Accessibility is difficult or complicated.
• Accessibility is just for the disabled.
• Source http//www.flmnh.ufl.edu/omt/presentations
  /web_accessibility/accessibility.htm

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Web Accessibility How-To (1)

• Consistent design layout. (Use OSU Layout)
• Avoid creating separate Text-Only page.
• Provide text equivalent label to images.
• Short, simple, and unambiguous phrases. Make
  sure instruction is easy to follow.

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Web Accessibility How-To (2)

• Consider bandwidth (Dial-Up).
• Should be able to navigate with keyboard without
  mouse.
• Provide links to skip lengthy content.
• Provide caption to your video.

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Web Accessibility Case 1

• How do it create an accessible page which has
  English and Spanish text?Examplelangen-USThis page is for the curious
  gourmet. Below, there are reading links to
  recipes from all over the Spanish and English
  speaking world. Esta
  sección es para el 'gourmet' curioso. Debajo, hay
  enlaces de lectura a sitios web de recetas de
  todos los países de habla española e
  inglesa.

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Web Accessibility Case 2

• How do I make phone number accessible?Problem2
  57-1234 will read asTwo hundred fifty seven
  hyphen One thousand two hundreds thirty
  four.Solution4"257-1234

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Web Accessibility Case 3

• How do I make abbreviation accessible?ProblemI
  nc.OSU SolutionInc
  .University"OSU

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Video Captioning (1)

• SSD can help you to caption your video.
• What format SSD supports?VHS, DVD, Flash Video
  (YouTube, Veoh, etc), QuickTime, and any web
  streamed (Google News, MSN News, etc) content.

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Video Captioning (2)
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PDF Accessibility

• PDF is Accessible. How?
• DONT Print to PDF, But Choose Convert to PDF

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PDF Accessibility

• How to check if your PDF Accessible?

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Accessible-Related Language

• Go tohttp//oregonstate.edu/dept/affact/AccessG
  uidelines.doc
• See attachment.

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Alternative Format

• Braille Embosser

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Alternative Format

• Braille Embosser Ink

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Tools

• Adobe PDF
• Screen Reader Jaws (available widely on campus
  starting Fall 2007). If you want a copy, please
  contact SSD.
• Resource http//oregonstate.edu/accessibility

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What SSD Can Offer?

• Converting Material to Alternative Format
• Training on how to create alternative format
  documents
• Captioning Video
• Web Accessibility Workshop (Plan for August /
  September 2007)

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Need Help?

• For question, suggestion, and discussion, please
  drop by my office.
• Haris GunadiA202 Kerr Administration
  BuildingCorvallis, OR 97331541-737-3666Haris.Gu
  nadi_at_oregonstate.edu