TV 2.0 TV in the egocasting era

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TV 2.0TV in the egocasting era

• Key findings
• Laurence Meyer
• IDATE
• Corum 14 November 2006

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Internet current trends

• The user generated content explosion

• 75 million active blogs world-wide
• 1 new blog every second
• Blog editing
• USA 8 of web users have edited a blog
• France 7 of web users have edited a blog
• Mainly young users but also their elders
• Vlogs and video posted on video file sharing
  platform on the rise as well

Source Technorati
3
Internet current trends? The community breaker

• MySpace
• 270.000 new members per day
• 28 billion page viewed in March 2006
• YouTube
• More than 5 million of video available
• 30,5 million of unique users each month
• 100 million video streams / day
• P2P penetration in Europe (mid 2005)
• Europe between 15 and 35
• USA 25

Penetration of P2P based on age (in )
Source Nielsen Netratings / June 2005
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Internet current trends ? Downloading and
Podcasting gain notoriety
USA Top 5 - Video and music downloading
websites (August 2006, web users)

• Apple mini-case study
• At the end of 2005, more than 15 million units
  had been shipped
• In the US Apple has sold more than 25 million
  video downloads at 1.99 USD each, including TV
  shows and music since the launch of iTunes video
  in 2005
• More than 1 million podcast downloads since 2005
• iPods iTunes sales /- 10 of Apple's total
  revenue in its most recent quarter

USA - Enthusiasm Among Users ( of Owners/Users
Who Love Using)
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Internet current trends? On-line entertainment
and video on the rise among the youngest
Europe - Internet Usage Watching TV and
Listening to Music ( of Internet users who used
the Inter net to watch TV programs and listen to
music at least once a year)
USA- Online video usage (in of Internet users)
Source InSites Consulting - Belgium
Source On-line publishers association Mars
2006
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What does Egocasting mean?

• Towards a participative economy

Source from Paul Saffo and Gerd Leonhard
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What is TV, really ?

• but, what about ?

• Certainly

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What is TV, really ?

• but, what about ?

• Certainly

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Internet TV some interesting initiatives

• Neave.tv
•   It is like TV but nicer 
• Many other theme webTVs and Vlogs (Rocketboom,
  Goodnight Burbank, 64mmvlog, )

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Internet TV some interesting initiatives

• Channel 4 simulcast
• An increasing number of TV channel websites,
  notably news and theme TV channels

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Internet TV some interesting initiatives

• Media Center by Coolstreaming.us
• One of the most known P2P TV software
• An emerging offer of TV streaming applications
  based on P2P and/or on multicast technologies
  PPlive, PeerTV, MaxTVOnline, Freewire, etc

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Internet TV some interesting initiatives

• Brightcove
• A platform which aims at facilitating the
  creation and distribution of commercial Internet
  TV channels
• Platforms with a  similar  approach Veoh,
  Dave.tv,

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Internet TV some interesting initiatives

• ans so many others !
• Video RSS agregators
• Media Center and Personal TV softwares
• Place-shifting applications
• Video search engines
• Video directories
• Viral video platforms
• Video Portal
• Broadband TV channel / Web TV
• VOD services
• Webisodes
• etc

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TV 2.0 IDATEs main convictions

• The future of Internet TV is conditioned by
• Screen specialisation,
• The adoption of personal TV softwares by TV
  households
• The  democratisation  of multimedia home
  networks
• These are the necessary conditions for WebTV,
  vlogs or video content posted on the Internet to
  meet their audience and be truly profitable

The winning combination for Internet TV ?


Integration of home multimedia networks in
multi-play broadband offerings
Source IDATE
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TV 2.0 IDATEs main convictions

• The competition on the side of TV editing is
  going to increase
• Direct competition from other traditionnal medias
  (Press and Radio notably)
• Direct competition from TV content producers
• Indirect  competition from Internet  pure 
  players
• However TV market players have real competitive
  advantages compared to new competitors
• They know how to produce TV content
• Their brand is already closely linked to the TV
  set

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TV 2.0 IDATEs main convictions

• The Internet model can be viewed as a viable
  one for TV but in a long-term prospect.

USA- Trends in on-line advertising In USD Billion
Projected costs to stream video content
Source Zenith Optimedia
Source Standord C Berstein Research February
2005