Contract number: EIE05169

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Tim Hapgood, Bristol City Council Prague, October
11th 2006
Contract number EIE-05-169
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START

• Intelligent Energy Europe Programme
• STEER initiative - promote sustainable energy use
  in transport
• START Short Term Actions to Reorganize
  Transport of goods
• 5 Cities Göteborg, Bristol, Ravenna, Riga,
  Ljubljana
• Budget - 1,786,483
• Duration - 2006 - 2009

Ravenna
Ljubljana
Riga
Bristol
Göteborg
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START is about

• Reducing energy use by making freight vehicle
  movements in cities more energy efficient
• Implementing a combination of short-term actions
  based on
• Access restrictions and priority measures
• Consolidation schemes
• Incentives package
• Establishing collaboration with the transport
  sector formalised in local freight networks.

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Why START?

• Efficient goods distribution is crucial for the
  vitality of the centres of European cities.
  Inefficient goods distribution causes emissions
  and pollution and is not cost effective.
• The START approach is based on close
  collaboration between public and private partners
  and the combination of positive incentives, more
  coercive regulations and enhanced logistics.

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Objectives

• Reduction in energy use and emissions caused by
  freight vehicles
• Increased awareness and acceptance from the
  transport industry on how to increase energy and
  economic efficiency of freight transport
• Enhanced public - private cooperation
• Improve exchange of experience, both on local and
  European level among stakeholders in freight
  transport.

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Implementation

• The activities are carried out in close
  collaboration with the local freight networks and
  are organised in to three themes
• Access restrictions - identify regulations for
  freight transport for specific areas
• Consolidation of deliveries - set up and further
  develop consolidation schemes
• Incentives - develop incentives to promote
  efficient practices such as clean vehicles, high
  load factor, fleet operation and driver training.

Riga historical centre and UNESCO boundary
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Expected results

• Developed regulations for new and expanded
  restricted areas in the partner cities
• Implemented consolidation schemes in new areas
  and with new participants
• A complete new programme of incentives
  implemented
• Local freight networks established in every
  partner city
• A reduction of energy use by freight traffic in
  the target areas by 10
• A reduction of CO2 (minus 7), NOx (minus 10)
  and PM10 (minus 15) emissions by freight traffic
  in the target areas.

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Achievements

• The formation of local freight networks has begun
  in all cities
• Kick-off meeting in February in Göteborg
• First peer-to-peer workshop held in Riga in June
  with results presented in a Recommendation
  Report
• Website on-line www.start-project.org and 1st
  newsletter produced in 5 languages
• Start of enhanced consolidation service in
  Bristol
• Two new areas for access restriction
  implementation identified in Göteborg.

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Ravenna
Göteborg

• Partners City of Göteborg, Traffic Public
  Transport Authority, Swedish Road Haulage
  Association
• Form a local freight network
• System of incentives/access restrictions in 3
  areas to promote clean vehicles and a high load
  factor
• Consolidation scheme

• Partners Municipality of Ravenna, ITL, CONSAR
• Work within the local freight network
• Implementing an automatic system for entry
  control
• Development of a new consolidation scheme
• Promotion of clean vehicles

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Ljubljana

• Partners City of Ljubljana, Prometni Institut
• Exchange of experiences
• Form a local freight network
• Prepare a model for future urban management of
  goods

Riga

• Partners Riga City Council, Traffic Department
• Exchanging experiences
• Form a local freight network
• Implement delivery restrictions in the historical
  centre
• Develop a proposal for coordinating goods
  delivery
• Study possibilities to develop a freight logistic
  centre in Riga

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Bristol
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START In Bristol

• Partners Bristol City Council, DHL-Exel Supply
  Chain
• Further develop local freight network
• Freight Quality Partnership (FQP) established
  in 2003 this freight network involves 17
  organisations including 4 Local Authorities and a
  range of stakeholders from the freight sector to
  promote best practise on freight issues.
• Lorry Drivers Atlas Provides route guidance and
  information on height, weight and access
  restrictions. 5000 copies distributed through
  Road Haulage Association.

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START in Bristol

• Incentives package
• Work in conjunction with the freight network
• Improve efficiency of 5-10 freight fleets through
  support package of technical guidance and
  training tools
• Safe and efficient driver training for 50 people.
• Introduce access control and priority measures
• Prioritise the movement of freight vehicles where
  appropriate
• Manage access to the city centre shopping area
  where conflict with pedestrians and public
  transport currently occurs
• Utilise these measures to support the
  consolidation scheme.
• Consolidation Scheme

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Freight Consolidation Scheme

• Aims and Objectives
• Reduce the number of delivery vehicles operating
  in the area
• Contribute to improving air quality in the area
• Reduce the conflict between vehicles in loading
  areas and delivery bays
• Provide an improved delivery service to
  retailers
• Provide the opportunity for added-value services
  to retailers such as packaging collection and
  remote stock storage.

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Freight Consolidation Scheme

• Developing the Scheme
• Secured support of stakeholders Broadmead Board,
  Business West and The Galleries
• Survey of 118 retailers in 2003 to establish
  current delivery patterns and operational
  constraints
• Broadmead target area has over 100,000 deliveries
  per year
• Helped identify the type of retailer where
  consolidation benefit could be maximised
• Medium size, non-perishable goods, not very high
  value goods
• Set the framework for the scheme.

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Freight Consolidation Scheme

• Target Area
• Broadmead, Bristols Core Retail area
• Some 400 retail units
• Broadmead Expansion underway
• Retail floor space increasing by 40

Building work begins
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Freight Consolidation Scheme

• Trial Phase May 2004 March 2006
• Initiated through the EC supported VIVALDI
  project
• Following public procurement process DHL Exel
  selected as scheme operator
• First city centre based scheme in the UK
• Initial six month trial was free of charge to
  participating retailers
• Trial phase assessed on the basis of
  consolidation benefits, stakeholder acceptance
  and retailer satisfaction
• Achieved KPI based target to recruit 40
  retailers.

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Freight Consolidation Scheme

• Contract extension until November 2006 in place
  and re-tendering for further two years
• 53 retail outlets are currently receiving
  consolidated deliveries
• KPI to recover 40 of total cost through retailer
  contributions as part of contract extension
• 21 retailers currently making contributions
• Delivery vehicle movements have been reduced by
  over 70 for participating retailers
• Total vehicle kilometres saved 96,681
• Emissions saved CO2 11.3 tonnes, Nox 1.75
  tonnes, PM10 243 kgs
• Collected and recycled 5.7 tonnes of
  cardboard/plastic.

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Freight Consolidation Centre
Consolidation Centre Location

• Located on western fringe of Bristol on
  established business park
• Close to strategic road network (M5, M4)
• Approx 5000 sq ft warehousing space
• 12 miles from city centre target area
• Approx 25 mins journey time to target area
• Operates using a 7.5 and 17 tonne vehicle

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Freight Consolidation Scheme
Retailers Involved

• Hammonds Household Goods
• Julian Graves Snacks, Ingredients
• London Camera Exchange x2 - Photography
• Lush Cosmetics
• Mastershoe x2 Footwear
• Miss Selfridge Womens Fashion
• Monsoon Womens Fashion
• Motaman Car Accessories Parts
• New Look Womens Fashion
• Oneida - Chinawear
• Paul Richards Mens Fashion
• Principles x2 Womens Fashion
• Ra Ra Ra - Fashion Accessories
• Royal Doulton x2 Chinawear
• Shoe Studio x2 - Footwear
• Tie Rack Mens Fashion
• Top Man Mens Fashion
• Top Shop Womens Fashion
• Vodafone x2 Mobile Phones

• Accessorize Fashion Accessories
• Adams Childrenswear
• Bedeck Household Goods
• Body Shop x2 - Cosmetics
• Burton Mens Fashion
• Carphone Warehouse x3 Mobile Phones
• Clarks Shoes
• DAKS Mens Womens Fashion
• Dorothy Perkins Womens Fashion
• Dulay Mens Womens Fashion
• Evans Womens Fashion
• Evolution Gifts, Household Goods

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Freight Consolidation Scheme
Delivery Bay
Broadmead
Participating Retailers
Pedestrianised area
Road Network
The Galleries Shopping Centre
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Freight Consolidation Scheme

• Retailer Satisfaction Survey
• 75 of all retailers interviewed chose the
  consolidation scheme because of improved service
  and cost reduction opportunities
• 94 would recommend the service to another
  retailer
• More than half of retailers are saving over 20
  minutes per delivery
• 45 say staff are less stressed and have improved
  morale
• 38 say they can now spend more time with their
  customers
• No retailer has received any loss or damage to
  stock.

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Sharing Experiences
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Freight Consolidation Scheme

• START Project
• Generate revenue through value added services
• Remote stock rooms
• Peak/seasonal storage
• Pre-retailing services
• Waste/packaging collection/recycling
• Broadmead expansion liaison with developers
• Enhancing the business model which identifies
  greater contributions from beneficiaries,
  including retailers
• Investigate broader scale where consolidation
  benefits would arise
• Anticipated to require some on-going but
  progressively falling support from the Council.