The Walt Disney Corporation

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The Walt Disney Corporation
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TABLE OF CONTENT

• Overview
• Situational Analysis
• Issue Statement
• Leadership Analysis
• Courses of Action
• Selected Course of Action
• Implementation
• Questions / Comments

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OVERVIEW

• Michael Eisner steps down as CEO
• Management style
• Investment timidity
• Unclear vision
• Broken Fences
• Employees
• Business Partners
• Board members
• Robert Iger steps up as CEO
• Vision
• Reduce turmoil
• Leadership role

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SITUATIONAL ANALYSIS Vision / Purpose / Mission
Vision The Walt Disney Company is to be the
preeminent leader in the field of family
entertainment. Purpose Commitment to producing
unparalleled entertainment experiences based on
its rich legacy of quality creative content and
exceptional storytelling. Mission The Walt
Disney Company is to be one of the worlds
leading producers and providers of entertainment
and information, which excels in being a
diversified, international, family entertainment
and media company.
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SITUATIONAL ANALYSIS Values

• Innovation follow a strong tradition of
  innovation
• Quality strive to follow a high standard of
  excellence maintain high-quality standards
  across all product categories
• Community create positive and inclusive ideas
  about families provide entertainment experiences
  for all generations to share
• Storytelling every product tells a story
  timeless and engaging stories delight and inspire
• Optimism entertainment is about hope,
  aspiration and positive resolutions
• Decency honor and respect the trust people
  place in us fun is about laughing at our
  experiences and ourselves

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SITUATIONAL ANALYSIS Stakeholder Map

• (LH) Business Partners
• Fair dealings
• Synergy
• Free exchange of information
• Negotiating ability

• (LH) Communities
• Quality products / services
• Environment protection
• Compliance with laws
• Involvement / support

Bob Iger

• (HH) Board of Directors
• Return of shareholder value
• Growth in dividend payments
• Consistent dividend payments
• Growth in net asset value
• Involvement in decisions

• (HH) Major Business Segments
• Creativity license
• Free innovation
• Independence

• (LH) Employees
• Empowerment
• Creativity
• Dignity respect
• Professional Development
• Safe work environment

• (LH) Customer / Guests
• Quality products and services
• Value prices
• Innovative products
• Knowledgeable service
• Safety / Security

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SITUATIONAL ANALYSIS Effectiveness Analysis
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SITUATIONAL ANALYSIS SWOT Analysis
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ISSUE STATEMENT
How can Iger improve the company culture while
allowing for freedom of creativity to aid in the
expansion of brands into international markets
and create a break through in new product
develop?
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LEADERSHIP ANALYSIS Leadership Mind Heart
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LEADERSHIP ANALYSIS Moral Leadership
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LEADERSHIP ANALYSIS Motivation and Empowerment
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LEADERSHIP ANALYSIS Leadership Power and Influence
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LEADERSHIP ANALYSIS Vision, Culture, and Values
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EVALUATION OF ALTERNATIVES

• Keep the status quo, change nothing.
• Create empowered business divisions, through the
  development of a learning organization built on
  spiritual leadership.
• Change the bureaucratic culture to one focused on
  adaptability.
• Expand the Disney brand to new markets to
  increase visibility.

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RECOMMENDED ALTERVATIVE
Change the culture, while adapting to the
strategic leadership creating empowerment and
employee commitment, needed to expand brands and
increase visibility.
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IMPLEMENTATION Phases
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IMPLEMENTATION Timeline
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QUESTIONS / COMMENTS