Gaming Surveys

1
Gaming Surveys

• Group 3
• Jess Steve
• Chris Mike
• Sandy

2
Overview

• The Goal
• The Two Survey Concept
• Survey Similarities
• Question Evolution
• Wrap Up

3
The Goal

• Answer the question
• Where is the sociological future of gaming going,
  and which company is better placed to take
  advantage of this?

4
The Two Survey Concept

• How do we find out why gamers game and why
  non-gamers dont game?

5
Shared Survey Features

• Warm Up Questions
• Do you ever watch TV and/or watch movies?
• Yes No
• If yes, what types of programs do you prefer to
  watch?
• (Circle all that apply.)
•   Action Childrens Shows
• Adventure Drama
• Cartoons Educational Programming
• Comedy Romance
•  2. Do you own a personal computer?
•   Yes No
•  3. Do you ever use the Internet?
• Yes No

6
Shared Survey Features

• Demographics
• How old are you?
•   5-10 11-15 16-20 21-30 31-50 Over 50
•  What gender are you?
•   Male Female
•   
• What is your occupation? ________________________
  ________
•  
• What is the highest level of education that you
  have achieved?
•   Some high school High school graduate Some
  college
• Associates degree Bachelors degree
• Some graduate school Completed graduate school

7
Question Evolution
8
Gamers Survey Core Questions

• What first got you interested in gaming?
• Friends or word of mouth
• Advertisement
• Read about it
• Saw it on TV or in a movie
• Other (specify) ___________________________

9
Gamers Survey Core Questions

• Which types of games do you prefer? (Circle all
  that apply) 
• Simulation Educational Trivia
• Sports Action Adventure
• Electronic board games
• RPG (role playing)
• Other (specify) ________________________________

10
Gamers Survey Core Questions

• If you answered that you have a preference, why
  do you have one?
• (Circle all that apply)
• Quality of product
• Price of product
• Like the games offered
• Easy to find games

11
Non- Gamers Survey Core Questions

• Do you have friends that play electronic games?
•  
• Yes No
•  
• If yes, have you ever felt any pressure from your
  friends to play electronic games?
• Yes No

12
Non- Gamers Survey Core Questions

• Why dont you game frequently?
• (Circle all that apply.)
• Too expensive
• Moral objections
• No time
• Too violent
• No interest
• Thats for teenage boys!
• Too much trouble to buy and set up a system.

13
Analyzing the Data

• Need to connect questions
• Access
• Does data answer the question
• Where is the sociological future of gaming going,
  and which company is better placed to take
  advantage of this?

14
Wrap Up

• The Two Survey Concept
• Many Questions in Common.
• Differing Evolved Core Questions
• Analyzing

15
Thank You

• Any Questions????????????