WOMMA Webinar

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WOMMA Webinar

• Essential Technologies Every Word of Mouth
  Marketer Should Know About

June 17, 2009
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Agenda

• Welcome!
• Introductions
• Context and Goals
• Section 1 Listening Monitoring Tools
• Section 2 Editorial, Publishing, Content
  Syndication Tools
• Section 3 Other Cool Measurement and Monitoring
  Tools
• QnA Wrap-Up

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Welcome!

• Thank-Yous all around
• YOU for attending todays Webinar
• WOMMA for enabling todays session
• ALL the brilliant devs and innovators for the
  countless thousands of hours and millions of
  lines of code required to produce all of these
  tools!

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Introduction

• Clay McDaniel
• Principal Co-Founder, Spring Creek Group
• Seattle, Washington
• Fly-fisherman, dad, Sounders supporter, sunny
  bike commuter
• Xavier Jimenez
• Principal Analytics Practice Head, Spring Creek
  Group
• Seattle, Washington
• Rugby coach, dad, chili pepper enthusiast

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Context, Part II (courtesy Michael Mann)

• McCauley (DeNiro)
• How did you get this information?
• Cezar (Voight)
• Its out there. Just floating around. You just
  gotta know how to grab it. See, I know how to
  grab it.

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Goals

• Present a cross-section of the useful tools,
  apps, and web services offerings out there today.
• Provide the list in a context and framework that
  marketers will find useful, given our roles.
• Respect your time by creating value addressing
  Qs (fyi, use Webinar Questions and/or tweet Qs
  with womma. Well address most popular Qs at
  the end).

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Caveats

• This list of tools isnt complete, exhaustive, or
  perfect but hopefully its a good starting point
  for everyone
• If your favorite app or site isnt included in
  our list today, dont take it personally. We all
  make mistakes ?.
• If youd like to let us and others know about a
  new one, tweet it to _at_springcreekgrp and
  hashtag it womma

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Different Purposes, Different Tools
The Social Media Web
Listening and Monitoring Tools
Other Cool Monitoring and Measurement Tools
Content Publishing and Syndication Tools
YOU The Savvy Marketer
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Our Point of View Let data drive Brand
Product management
Social Media Marketing Key Activities
Dependencies
Time
We find this methodology to be the best way to
turn ideas into actions that drive positive
business outcomes.
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Roadmap

• Listening Monitoring Tools
• Editorial, Publishing, Content Syndication
  Tools
• Other Cool Measurement Monitoring Tools
• QnA Wrap-Up

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Section 1 Listening, Monitoring
Measurement Tools
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Google Alerts

• Free or Paid?
• Free
• Where?
• Google.com/alerts
• Key Info What It Does
• News, blogs forums, videos
• Collects, summarizes, and provides email summary
  clipping service with links
• Frequency configurable
• Links to original content

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Twist

• Free or Paid?
• Free
• Where?
• http//twist.flaptor.com
• Key Info What It Does
• Twitter trending for 1 day, 7days, 30 days
• Allows multiple searches for key terms, hashtags
  within twitter
• Shows of total conversations, allows for drill
  down into specific date range.

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TweetDeck

• Free or Paid?
• Free (desktop application)
• Where?
• www.tweetdeck.com/beta
• Key Info What It Does
• Monitor Twitter with multiple columns, groups,
  saved searches and automatic updates
• Now can add multiple twitter accounts perfect for
  marketers and bloggers
• Facebook status is integrated

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TruCast from Visible Technologies

• Free or Paid?
• Paid / Licensed
• Where?
• www.visibletechnologies.com
• Key Info What It Does
• Blogs, forums, comments, anything else likely to
  be indexed by search engines
• Scored for sentiment
• Deep insights and analytics Dashboard
• Integrated Engagement Manager functionality to
  manage outreach and engagement / follow-up
  workflow

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Radian6

• Free or Paid?
• Paid / Licensed
• Where?
• www.radian6.com
• Key Info What It Does
• Blogs, forums, comment threads, tweets, etc.
• Highly configurable customizable Dashboard for
  analysis and insights
• Engagement and outreach capabilities enabled

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SM2 from Techrigy

• Free or Paid?
• Paid / Licensed
• Where?
• www.techrigy.com
• Key Info What It Does
• Blogs, forums, comment threads, tweets, etc.
• Deep data warehouse of social media data going
  back 2 years
• Deep analysis features

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Collective Intellect

• Free or Paid?
• Paid / Licensed
• Where?
• www.collectiveintellect.com
• Key Info What It Does
• Blogs, forums, comment threads, tweets, etc.
• Author and domain mapping across social media Web
• Automatic categorization of conversations and
  content / context insights

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Additional SM Monitoring Tools

• Twitter only
• Monitter (http//www.monitter.com/)
• Twitter fall (http//twitterfall.com)
• WeFollow (http//www.wefollow.com)
• hashtags (http//hashtags.org)
• Blogs, Forums, and elsewhere in social media
  land
• Scout Labs (www.scoutlabs.com)
• Technorati (www.technorati.com)
• Alltop Alltop Search (www.alltop.com)
• BuzzDing (www.buzzding.com)
• several others called out in the comment
  thread (http//bit.ly/5QkTV)

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Section 2 Editorial, Publishing, Content
Syndication Tools
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TubeMogul

• Free or Paid?
• Free Paid
• Where?
• www.tubemogul.com
• Key Info What It Does
• Video content syndication to multiple (YouTube
  15 others) UGC video websites
• Simultaneous uploading and meta-data population
• Views and other content engagement metrics for
  owned and un-managed videos

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Co-Tweet

• Free or Paid?
• Free
• Where?
• www.cotweet.com
• Key Info What It Does
• Twitter account management and tweet publishing
  for brand accounts, accounts with numerous
  contributors
• Tweet scheduling editorial calendaring

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HootSuite

• Free or Paid?
• Free
• Where?
• www.hootsuite.com
• Key Info What It Does
• Twitter account management and tweet publishing
  for brand accounts, accounts with numerous
  contributors
• Tweet scheduling

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Section 3 Other Cool Measurement Monitoring
Tools
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Twendz

• Free or Paid?
• Free
• Where?
• Twendz.waggeneredstrom.com
• Key Info What It Does
• Twitter
• Configurable search tool which allows searching
  across history of public tweet timeline, basic
  sentiment assessment, and tag cloud/context
• Approximate volume and tweet velocity metrics

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Trendrr

• Free or Paid?
• Free
• Where?
• www.trendrr.com
• Key Info What It Does
• Multiple data sources
• Configurable dashboard to see which brands,
  topics, memes are trending across social media
  Web

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We feel fine

• Free or Paid?
• Free
• Where?
• www.wefeelfine.org
• Key Info What It Does
• We Feel Fine is a data collection engine that
  automatically scours the Internet every ten
  minutes, harvesting human feelings from a large
  number of blogs.
• Uses awesome data visualization tools to show
  sentiment in great detail.
• Limited to 1500 pre configured feelings

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BrandTags

• Free or Paid?
• Free
• Where?
• www.brandtags.net
• Key Info What It Does
• Crowdsourced brand identity tag clouds
• Gotta give to get requires visitors to offer
  up their own brand perceptions to see brand tag
  clouds
• You are what they say you are writ large

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Meteor Solutions

• Free or Paid?
• Paid
• Where?
• www.MeteorSolutions.com
• Key Info What It Does
• Tracks content sharing and pass-along of pages
  / site URLs, deeply and over time
• Analytics app offers insight not just into
  sources of site traffic, but sources of greatest
  community WOM velocity

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Additional SM Measurement Tools

• Twitter
• Twinfluence (http//www.twinfluence.com/)
• TwitterGrader (http//twitter.grader.com)
• Klout (http//www.klout.net)
• Elsewhere in social media land
• Bit.ly for tracking link clicks (http//bit.ly)
• Facebook Lexicon (www.facebook.com/lexicon)

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Question Answer
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THANK YOU!
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98109 206.453.1120 www.SpringCreekGroup.com
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