Social Media Workshop

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• Social Media Workshop
• June 9 2009

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• Marketing What the heck is it?
• Defined by the American Marketing Association as
  The activity, set of institutions, and processes
  for creating, communicating, delivering, and
  exchanging offerings that have value for
  customers, clients, partners, and society at
  large.

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• So What is Social Media?
• Social media is a shift in how people discover,
  read and share news, information and content, it
  allows people to connect in the online world to
  form relationships for personal and business.

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• So What is Social Media Marketing?
• Social media marketing is an engagement with
  online communities to generate exposure,
  opportunity and sales.

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• What is Akido?
• Featuring Twitter account - PhillyAikido

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• The Paradigm Shift
• Traditional marketing is a monologue
• Mistake in trying to use online tools the same
  way
• Internet media enables 2 way communication
• The main concept isnt awareness it is
  engagement
• Engagement means getting the prospect involved
  with your company
• Create a memorable relationship
• Engage your customers - they might have
  applications you never thought of encourage
  their input.

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• What are the tools?
• Blogs
• Facebook
• Twitter
• Forums
• Video

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• Blogging
• The Reasons to Blog
• Increase awareness of your business, products,
  services
• Encourage interaction with prospects and
  customers
• Touch a whole new customer base
• Establish yourself as the expert in the field
• Respond to world events now
• Increases optimization

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• Hotter still?
• Video
• Broadband availability has made this hot
• Video being included in
• search results makes this
• particularly appealing
• Tell your story in 30 seconds
• instead of clicks

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• Increase your footprint on the Internet
• Optimized Press Releases
• Article distribution
• Social networking sites
• Social bookmarking sites
• Viral video
• Sponsored content
• Mobile

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Social Networking
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• Mobile Marketing
• A lot of money is being funneled into mobile
  marketing
• Style sheets, ring tones, games
• Mobile video
• Need a format winner
• Increasingly use of online and mobile together
• Is your site formatted for mobile?
• Content specific for the medium

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• Important to Remember
• Separate tools from
• Expectations
• Needs
• Message

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• Social recommendations will in many ways replace
  ads. Why? Because trust is built in the
  visibility of what others do vs. your polished
  online ad.

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Questions! Rick Simmons 267-626-9094 Rick_at_Dinkum
Interactive.com