B2B Marketing Recepie

1
Why Databases Marketing Fail

• Mistakes that will ruin your email markeiting and
  how to overcome them!
• JD Edwards User list

2
Top goal of database marketing

• Improved customer retention
• Cross-selling opportunities
• Upselling and reactivation
• Increased customer acquisition
• Why does marketers fail to achieve these simple
  goals from database marketing.

3
Failure 1 Lack of a Marketing Strategy

• No clear plan to action
• Haphazard strategies with no concrete conversion
  goals/metrics
• More impetus on traditional marketing

4
Failure 2 Lack of prospects in your database

• Less number of prospect in opt-in data
• Incomplete or incorrect data
• Lack of proper planning to acquire permission
  data
• Failure to update data with active information

5
Failure 3 Treating all customers alike

• No differential treatment of customers
• Lack of knowledge on customer segemtation
• Sending generic offers

6
Failure 4 Lack of retention strategies

• Building a database is easy
• Making money with a database is hard
• Most people dont know that

7
Failure 5 Lack of campaign tracking and testing

• No training in email tracking
• Failure to test email campaigns
• Not tracking( open, CTRs, etc)?
• Dull email subject lines
• Too many spam complaints

8
How to develop an effective strategy

• Collect opt-in data from websites, and from all
  customer touch-points
• Acquire multi-media contact information (email,
  fax, direct mailing address, phone)?
• Segment customer data on the basis of best
  customer profile
• Test email campaign before sending

9
Examples of effective marketing strategies

• Get active with user Groups
• Send relevant newsletters
• Send surveys and feedback form
• Send campaign for rentention Loyalty Programs
• Send loyalty offers for best customers

10
What customers expect from you?

• Quality of customer service
• Increase ROI with product implementation
• Benefit oriented Information
• Convenience and ease in business
• Helpfulness and quick support

11
How to build lasting relationship through
database marketing

• Acquire and communicate with customers
• Add new prospect data from all customer
  interactions - Surveys, conferences, Promotion
  history, Transaction history
• Acquire data from trusted vendors
• Update data at regular intervals
• Use latest media to communicate and get active
  through social networking

12
Thank YouPresentor PJ Morisjd Edwards user
List