MMRSS Automotive Marketing Research Company

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MMRSS Automotive Research
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We covered all major areas of mobility
industries, including

• Automotive Vehicle Manufacturers
• Automotive Suppliers
• Automotive Retail
• Medium-Heavy Duty Trucks
• Motorcycles, All-Terrain Vehicles (ATV)
  Snowmobiles
• Commercial, Off-Road Construction Equipment
• Agricultural Farm Equipment Agricultural Farm
  Equipment
• Recreational Vehicles (RV)

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• Aerospace Aviation Manufacturers
• Oil Gas
• Shipping, Freight Logistics
• Mass Transit
• Marine Personal Watercraft (PWC)

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Services

• Specialized surveys in all industries
  include...
• Customer satisfaction
• Brand loyalty
• Product assessment
• Future planning issues
• Mystery shopping
• Consumer shopping patterns
• New product buyers
• Product testing

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• Proprietary vehicle clinic research includes
• Pre and post launch
• Static only
• Static and dynamic
• Ride and drives

• Focus group research includes
• Male and female moderators
• Regular length sessions and mini-sessions
• Product workshops

• Dealership Development and Design Surveys
• Building and Community Development
• Employee Surveys  

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Clinic Tests

• A consolidated management of all our
  applications
• Design and positioning tests
• Drive tests
• Fly in Targets from foreign Countries
• Fly-out
• Respecting the targets requested, logistic
  organization, data processing in real-time and a
  thorough analysis of the results obtained,
  establishing the steps which guarantee the best
  results in the short period of time necessary to
  realize a Clinic.

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Creative sessions, workshops
The use of heuristic techniques, applied to the
development of products, services and advertising
campaigns (ADV Test)Valid integration between
specialists and consumers.
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Qualitative research (focus groups and
in-depth)
The exciting participation of the interviewees is
fundamentally important for the success of the
focus groups, to render their contribution
dynamic, precise and perceptively constructive.
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Customer satisfaction test

• The organization of Customer satisfaction
  privileges quantitative methods in gathering and
  studying information. The choice of the best
  method - by mail or by phone - is decided
  together with the client taking in consideration
  the following key points
• The target of consumers.
• The adopted samples.
• The comparison with other surveys

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Mystery shopping and service

• A network of "specialized mysterious clients"
  spread throughout our National territory and our
  continuous monitoring allow us to manage complex
  projects from a logistic point of view and
  fulfill the goals.
• These Research tools are an efficient complement
  to the process of managing the overall quality.

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C.A.P.I. (Computer Assisted PersonalInterview)Her
e is what we can offer

• A light structure of 35 LapTop and 120
  interviewers spread all over India
• Every LapTop has multimedia features, this allows
  us to offer multimedia stimulus to the
  respondents Picture, Audio, Video clips Voice
  Recording System.
• We have the possibility to include in our
  Hardware network some Pen Top to allow a self
  compiled questionnaire.
• A Fieldwork network with a history in Automotive
  marketing. Involved B2B, high class services and
  goods. Our net of interviewers works also on
  traditional paper support (P.A.P.I,)   

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C.A.T.I.(Computer Assisted Telephone interview)
A clear definition of roles and responsibilities,
a transparent management of the steps of the
project, a constant monitoring on the activities,
a sharing of intermediate output and performance
index, let the partnership of the two Companies
be winning in many international projects.
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Differentiators

• In-depth global and regional industry knowledge
• Rapid industry consumer and business-to-business
  research capabilities
• Special consumer panels focused on unique
  transportation products
• Experience in migrating phone and mail tracking
  studies to Internet methodologies
• In-house marketing sciences and advanced
  analytics experts
• Knowledge of key market drivers and extensive
  industry knowledgebase

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Panels
This exclusive, proprietary market research
sample resource includes each consumers vehicle
fleet by brand, nameplate, transaction type and
purchase intention timing for two vehicles within
their household. It serves as an excellent source
for targeted sample and is projectable to the
Indian population. This specialty panel is a
subset of the Regional Transport Office database
and is used to conduct some of todays most
advanced market research.
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Representative Assignments

• Market Research and Industry Trends Analysis

• Market Analysis of Aftermarket HVAC Components
• Market Assessment of Standard Electrical
  Components in the Automotive Industry
• Climatic Conditions and the Impact on Electric
  Vehicle
• CFC-12 Phase-Out Analysis and Projected Rate of
  R-134a Retrofits
• An Analysis of the North American Diesel Engine
  Market
• An Evaluation of Automotive Related Engineering
  Research at U.S. Universities
• Trends in Automotive Audio Systems
• Trends in On-board Vehicle Communication Systems
  
• A Strategic Analysis of Computerized Diagnostic
  Equipment

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• Child Restraint Systems Trends and Technology
• Trends In Automotive Glass Technology
• An Analysis of the Automotive Switch Market
• The Effect of the Gulf Crisis on Material Cost
  and Availability
• A Market Assessment of the North American
  Catalyst Business

• Strategic Planning

• An Analysis of Business Performance Trends among
  Automotive Suppliers A Strategic Perspective
• Strategic Positioning for the 21st Century
  Industry Dynamics and Systems Integration
• Supplier Opportunities into the 21st Century
• Supplier-Supplier Partnering Opportunities and
  Trends

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• Winning Strategies for Supplier Partnering
• Corporate Image and Capabilities Assessment
• The Development of a Strategic Supplier Alliance
  Program
• Sales Force Effectiveness Audits
• Market Entry Strategy for a Luxury Vehicle
  Division
• Automotive Dealership Strategic Business Plan
• Strategic Dealership Issues A Battle Plan For
  Survival In The 90's
• Automotive Service 2000 Challenges and
  Opportunities
• A Strategic Assessment of Dealer Computer
  Systems
• A Strategic Assessment of the Indian Supplier
  Industry

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Our Clients