MMRSS Perception Analyzer

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PERCEPTION ANALYZER

• MAJESTIC MRSS

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TABLE OF CONTENTS

• Introduction
• Technology Speaks
• Uses Of Perception Analyzer
• Case Study
• Focus Study
• Industrial Event
• Advantages Of Using Perception Analyzer
• Perception Analyzer And MMRSS
• Our Services
• How MMRSS Could Help You
• Merits Of Choosing MMRSS

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INTRODUCTION

• Perception Analyzer is an interactive
  response instrument that enables various market
  research organizations, research professionals to
  bring forth instant, honest and unbiased feedback
  from a group through the use of wireless
  hand-held device. The device communicate
  wirelessly with the console over a selected radio
  frequency. The system can be used in various
  places such as small focus group facilities and
  conference rooms, or in large conference centers.
• Perception Analyzer is an amazing
  instrument for qualitative research. The amount
  of data that can be anonymously collected, and
  the capability to use the results to direct
  discussions, make it an
• important device for many researchers.

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TECHNOLOGY SPEAKS

• Respondents use wireless, hand-held device to
  answer questions and give feedback during focus
  groups, presentations, meetings, etc. A small
  wireless receiver, called a console is connected
  to a computer.
• Perception Analyzer software immediately tallies
  the results. Results are instantly available for
  personal viewing or to display to respondents and
  viewers.
• Results collected through the use of this device
  are available for analysis in crosstab,
  graphical, and quick frequency formats. It can
  also be exported to Excel, PowerPoint, SPSS, in
  HTML, and as JPGs or PDFs for presentations and
  reports.
• Perception Analyzer technology system is a direct
  response driven computer technology that used
  input from participants to pinpoint areas of
  strength and weakness and provide on the spot
  second-by-second real time feedback.
• Perception Analyzer is a computer-supported,
  interactive feedback system composed of wireless
  hand-held dials, a console, special software
  which edits questions, collects data and analyzes
  participant responses.

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USES OF PERCEPTION ANALYZER

• Ad Testing
• Focus Groups
• Interactive Presentations
• Concept testing
• Product Testing
• Program evaluation
• Meetings / Conferences / Events
• Mock Trials / Jury Research
• Political Research

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CASE STUDY

• Focus Group
• Objective One of the leading pharmaceutical
  company obtain patient, physician and nurse
  educators' feedback regarding a novel insulin pen
  delivery device. Attributes critical to the
  product's success requiring evaluation included
  product features, price points, color/appearance
  and product name.
• Solution Focus groups used the Perception
  Analyzer to combine qualitative feedback and
  quantitative precision.
• Results Use of the Perception Analyzer data
  allowed us to immediately answer the 'Why's' from
  some of the quantitative evaluations such as,
  'Why did you select this feature as being most
  important?' and 'Why did you prefer this color
  the most?'" It was that qual/quant combination
  with the availability of real-time data that
  helped make this project so successful.

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CASE STUDY

• Industry Event 
• Objective A leading marketing research firm with
  expertise in measuring advertising and marketing
  effectiveness, sought a way to better engage the
  audience of 500 media, marketing, advertising and
  research professionals at its Media Forum
• Solution With the use of its wireless, hand-held
  Perception Analyzer, solution was at hand.
  Questions were designed to know how the
  participants felt about hot-button topics
  relating to the current state of cross-media
  advertising. The participants used Perception
  Analyzer to choose the answer to each question
  which closely reflected their personal opinion.
• Result Within seconds the aggregated results
  were projected for all to see. The moderator then
  used the real-time feedback from the participants
  to drive the panel discussion. Keeping the
  panelists on their toes made for a much more
  direct, honest, and exciting discussion.

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ADVANTAGES OF USING PERCEPTION ANALYZER

• Evaluate products, brands, and concepts.
• Pinpoint areas of strength and weakness.
• Provide instant second-by-second real time
  feedback.
• It provides honest unbiased feedbacks.
• Full participation of the group.
• Saves considerable time and other resources
• Non-verbal and anonymous feedback technique.
• Reduce your number of paper-based surveys.
• Capture participants' true opinions, feelings,
  and perceptions.

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PERCEPTION ANALYZER AND MMRSS.

• MMRSS Since its inception in 1992 as a full
  Service Market Research Firm, MMRSS has been
  conducting research and surveys in different
  countries. MMRSS is Asias largest Independent
  Full Market Research ISO 9001certified
  Firm and a member of ESOMAR. With the use of
  Perception Analyzer MMRSS will provide an
  advanced method to execute your research
  conveniently and efficiently, which will
  ultimately ensure continued success of your
  company.

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OUR SERVICES

• VIDEO STREAMING SERVICES
• MOBILE SURVEYS
• EMAIL OPTIMIZER
• DATA PROCESSING SERVICES
• PANEL MANAGEMENT SERVICES
• POLLING SERVICES
• DESK RESEARCH/REPORT SERVICES

• Services We Offer
• POINT OF SALE EXPERIENCE
• QUANTITATIVE SERVICES
• IN-LANGUAGE SERVICES
• HEALTHCARE RESEARCH
• QUALITATIVE SERVICES
• ONLINE SURVEYS
• MYSTERY SHOPPING PRACTICE

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HOW MMRSS COULD HELP YOU

• MMRSS with the use of Perception Analyzer gives
  an advanced method to execute your research
  conveniently and efficiently. We're committed to
  delivering the levels of expertise and support
  necessary to make your company successful. Our
  range of coverage in terms of specialties and
  countries gives us the advantages of providing
  your company a qualitative information. MMRSS is
  thorough, responsive, innovative and proficient.
  Our work is always professional, compelling and
  of the highest possible quality. Projects with us
  are always fun, easy and fast. We have become an
  interactive world demanding not just information,
  but substantiated information. Our expertise and
  highly consultative engagement model enables us
  to deliver new and exclusive information clients
  trust to make strategic decisions about markets,
  customers and competitors. MMRSS is constantly
  investing resources to develop and deliver
  advanced research tools and solutions to better
  serve our clients and ensures continuous success
  of their company.

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MERITS OF CHOOSING MMRSS

• We will help your company to
• Pinpoint areas of strength and weakness.
• Provide instant second-by-second real time
  feedback.
• Ensure full participation of the group.
• Capture participants' true opinions, feelings,
  and perceptions.
• Avail the results in different formats such as
  graphical, cross-tab and quick frequency formats
  as well as in SPSS as a .por file, in Excel as an
  ASCII file, to the internet as an HTML file and
  also as .jpg or PDF files for presentations
  and/or reports.
• Save a considerable amount of time and resources.
• Take immediate decision.
• Have strategic advantages over competitors.
• Promotes honest communication and full
  participation
• through a nonverbal and anonymous feedback
  technique .
• Maps the competitive and opinion landscape
• Tests hypotheses among key target audiences.

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• THANK YOU
• 
  For Further
  Information and Inquiries

Raj Sharma 91 9322105830info_at_mmrss.com