Google Adwords or SEO - part 2

1
Google Adwords or SEO (II)

• http//www.seoplus.co.nz

2
Costs

• When using Google Adwords there is a cost based
  on a PPC (Pay-Per-Click) or based on the number
  of displays. Your cost will depend on the number
  of displays and on the number of visitors that
  click on your ad. This ads need to be properly
  configured, as they can become very expensive
  very quickly if they are displayed too often and
  to unnecessary users.

3

• Using SEO services implies higher costs
  initially, but the return of investment will also
  be higher, because of the long lasting effect of
  such a campaign. Another benefit is that you can
  always adjust the keys you would like to have
  your website indexed against.

4
How are they displayed?

• When using SEO services, the website will be
  ranking better in searches. "Normal" websites
  will be displayed on the left side and their
  order is based on the rankings calculated by the
  search engine. Research has shown that 80 of
  users that are using a search engine prefer the
  websites that are listed in the search engine
  because of organic (natural) ranking.

5
Similarities

• As you've probably seen already, both methods
  work based on your page being present on the
  Google Search website. Also both methods work
  based on indexing keys (words).
• Success of both methods will highly depend on the
  search keys that are used
• if you choose keys that are not highly used in
  people searches, than you will not obtain a high
  Internet traffic.
• on the other hand if you chose keys that are not
  relevant to your website, but are used in
  searches, you will obtain Internet traffic, but
  this will not bring you new customers, so you
  will have low return on the investment you made.
  For a Google Adword campaign, a high bounce rate
  can be very expensive and can have very low
  return. Users can end up opening a link to your
  website, but are not interested in your content
  because of the irrelevance to their search.

6

• If you to see our SEO Services or you want to
  learn more about SEO visit our site
  http//www.seoplus.co.nz. In the resources
  section of our site you can find some SEO Tools
  and a SEO dictionary.
• More about the importance of having your website
  listed in top ten google top ten google on our
  site. Search engine optimisation articles and
  tips.