BIDA STAR

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South Star Drug

• Presentation Material

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(No Transcript)
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Horoscope reading has been an entertainment to
most superstitious Filipinos
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Swerte ba ang araw na ito para sa akin?
Saan kaya maganda pumunta?
Ano kaya ang health horoscope ko ngayon?
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HOROSCOPE OF THE DAY
SOUTH STAR DRUG (March 15 June 15) You will buy
Unilab products worth P100 and will play at South
Star Drugs Bida Star Wheel. You will win
amazing prizes only at South Star Drug! Be happy
youre here to experience the whole thing!
Radio Plug
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Mechanics

• For every purchase of any Unilab product worth
  P100-P300 you get a chance to ask Madam Rx about
  your health horoscope and to play at the Bida
  Star Wheel
• Consumers are only allowed one try per purchase

In-Store
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Madam Rx

• Information
• Madam Rx is a Nutritionist
• Duties
• Will give FREE health horoscope
• Hula ko, kalusugan mo
• Will be the one to facilitate the Bida Star
  Wheel game

In-Store
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Bida Star Wheel of fortune

• He/she will spin the roulette, then he/she will
  receive a prize accordingly
• Documentation
• Registration

In-Store
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Shooting Stars
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Falling Stars
In-Store
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Thank your lucky stars

• Consumers are to thank their lucky stars, which
  is the South Star DRUG because they get to
  receive a FREE TIPID KARD
• FREE Premium Items

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Star Bonus!

• FREE Premium Items
• Wobblers will be put on all participating
  discounted Unilab products / (Tipid Items) to
  hype up the products

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Cinestar

• Consumers get to be a Bida Star and receive (2)
  movie passes
• FREE Premium Item

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Starbox

• Our Bida Star consumers get a chance to pick in
  our Starbox full of Limited Edition Bida Stars
  items!
• Exclusive for Bida Stars ONLY

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Tipid Star Lane

• Bida Star in South Star Drugs TIPID STAR LANE, a
  priority lane for all Tipid Kard holders
• Premium Items
• Not yet a Tipid Kard holder?
• Want to be a Bida Star?
• Avail one now!

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Starmeal

• Experience great food like Bida Stars do, get a
  FREE gift certificate at
• Premium Items
• Crave and indulge.

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Diamond Star

• Relax and still be a Bida Star with a FREE Facial
  Treatment at
• Premium Items

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Superstar

• Be a Bida Star and experience stardom by getting
  a FREE makeover at
• Premium Items

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Collaterals
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Posters
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Posters
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Flyer
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Media Component
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Local radio stations
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Objectives
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Strategy
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Sample Prediction

• GEMINI if you are born today and you are
  between 35y0 to 55y0, take it easy on the
  celebration, Umiwas ka sa fatty food and food
  rich in Uric Acid. If you want the BidaStar,
  celebrate in a healthy way by taking more fiber
  rich foods. Makakabili ka nito sa South Star
  drug.
• For more information, text mo kame sa
  144-BIDASTAR

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Recap
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Bida Star Wheel
Whats in it for South Star?
Media Component

• Introduces the 12 Stars of South Star
• Gives away exciting promo and prizes to loyal
  and new customers
• Generate sales
• Draw attention to customers

• Hype up South Star Drugs name
• Increase foot traffic and give excitement to
  consumers
• Generate sales and broaden its market

• Read healthy horoscope
• Introduces South Star Drugs, Bida Star promo
• Build up South Star Drugs name

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Thank you!