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Extraordinary Health Live with Jordan Rubin

• Oceans 3 An Innovation That Goes Beyond Omega-3

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Welcome

• First-ever Extraordinary Health Live with Jordan
  Rubin
• Goals
• Empower Extraordinary Health for you and your
  customers
• Educate and Inspire
• Help you take advantage of Oceans 3 launch
• Tonights Focus Oceans 3 An Innovation That
  Goes Beyond Omega-3

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The Origins of Omega-3 Nutrition
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Weston A Price

• Health Expedition
• Harvard trained dentist that traveled around the
  world to study indigenous cultures
• Discoveries and observations collected in his
  book, Nutrition and Physical Degeneration
• Key finding the correlation between the
  increased consumption of fat-soluble nutrients in
  native cultures compared to consumption rates of
  modern culture at the time

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Nanook of The North

• Hollywoods First RAW Superstar
• 1922 landmark documentary portraying everyday
  life for Eskimo people including their diet
• Inspired research into nutrition and dietary
  practices very rich in Omega-3 fatty acids

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The Eskimo Diet

• The traditional Eskimo diet consists largely of
  salmon, seal, and walrus meat (great sources of
  the omega-3 fatty acids EPA and DHA).
• That was how the Eskimos maintained extraordinary
  health
• The Eskimos made sure they consumed the organ
  meats of their prey, even though they didnt know
  why those meats were so healthy for them.
• The livers of seals, caribous, geese, and ducks
  provided vitamin A, which promoted bone and tooth
  development, supported night vision, and helped
  the bodys immune system.

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The Eskimo Diet

• Vilhjálmur Stefánsson (1879-1962)
• Arctic explorer and Harvard trained
  anthropologist generally credited with
  discovering how healthy the Eskimos lived
• Lived with the Eskimos for 11 years
• Later he underwent a year long experiment eating
  an all meat and fat diet to prove his theories

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Emerging Research and Science Behind Omega-3
Nutrition
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Ancient Diet vs. Modern Diet

• Ancient Diet
• Protein
• 25 to 30 of caloric intake
• Exclusively from lean meats and fish.
• Carbohydrates
• 30 to 35 of the caloric intake
• From fruits and vegetables which have a low
  glycemic index and high fiber content
• Fats
• 35 to 40 of caloric intake
• Mainly mono-saturated and polyunsaturated fats
• 40 saturated fats
• Polyunsaturated fats contained substantially more
  healthy omega-3 EFAs (the omega 6 to omega 3
  ratio was less than 41).
• The main sources of fat were lean wild animals,
  fish, and nuts.

• Modern Diet
• Protein
• 10 to 15 of caloric intake
• From high fat meats, grains, dairy, soy
• Carbohydrates
• 50 to 60 of the caloric intake (nearly twice
  that of the Ancient diet)
• From processed grains and refined sugars, with
  little fruits and vegetables
• Fats
• 35 to 40 of caloric intake
• Mainly unhealthy saturated fats from processed
  meats and, and trans fatty acids from margarines
  and processed foods.
• Omega 3 fats are almost non-existent and the
  ratio of omega 6 to omega 3 is estimated to be at
  best 201.

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The Result?

• The ancient intake of most vitamins and minerals
  far exceeded what is currently given as
  recommended daily allowances (about three times).
  
• The standard American diet and popularity of
  commercial foods high in vegetable oils is
  resulting in dangerous deficiencies in Omega-3 to
  Omega-6 ratio.
• The need for quality sources of supplemental
  fat-based nutrients has never been greater. A
  fact that has been confirmed through research in
  the 20th century.

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North America v Japan

• Consumption of DHA EPA for average North
  American adult woman
• 82mg DHA
• 35mg EPA
• 117mg/day combined
• Low fish intake of approx 1 serving every 8-10
  days

• Consumption of DHA EPA for average Japanese
  adult woman
• 900-1500mg/day combined
• At least 7.6 times consumption of DHA EPA

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Omega-3s and Heart Health

• In 2004, the FDA provided the following approved
  health claim
• Supportive but not conclusive research shows the
  consumption of EPA and DHA omega-3 fatty acids
  may reduce the risk of coronary heart disease.
• This led to a dramatic surge of interest in the
  evidence-based science for omega-3 fatty acids

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AHA Recommendations

• For those individuals with CHD, the American
  Heart Association recommends daily intake of
  900-1000mg of DHAEPA combined
• This is considerably more than N. American
  average, in line with Japanese consumption and
  approx ½ the average Eskimo intake

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For more emerging research and the latest studies
please visit www.DHAOmega3.org
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The Omega-3 Supplement Oil Category
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52wk Category Growth Rates
As of 12/27/08
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52wk Category Growth Rates
As of 12/27/08

• Largest category by volume, almost 100
  million over last 52 wks
• 12.5 growth rate Year over Year almost 11mm
  in growth YOY
• This essentially represents the largest age of
  the consumer dollars spent in Health Food Stores
  indicative of overall market trends

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Omega -3s Opportunity Assessment

• Category Observations
• Massive buying demographic and very healthy
  growth rate
• Stable category with high consumer loyalty rates
• Consumers are willing to invest in high-end,
  premium quality brands this trend is important
  for retailers and brands to understand
• PR and mass media continually reinforce O-3
  benefits
• Innovation seems light

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Beyond Quality Purity

• From a quality standpoint, the primary goal for
  Oceans 3 was to develop a line of products that
  met or exceeded the market leader in purityand
  then go Beyond Omega-3 by providing amplified
  benefits and value to the consumer.
• Premium Quality Means
• Purity
• Freshness/Taste
• Independent Third-Party Testing
• Sustainability

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PureMax

• Concentrated Purity
• Vertically Integrated Supply Partner
• Sourcing
• Manufacturing
• Testing
• Cutting-Edge Molecular Distillation Technology
• Pharmaceutical-Grade Standards
• Exclusive Partnership with GOL in HFS Channel

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Quality You Can Trust

• Redefining Purity Only the Oceans 3 formulas
  utilize PureMax technology, a multiple-stage
  molecular distillation process, employing
  extensive quality controls to produce ultra pure
  fish oil that sets the new industry standard for
  purity and concentration.
• Quality Testing All Oceans 3 fish oil is
  verified pure and fresh through independent,
  third-party testing that exceeds the strict
  Norwegian Medicinal Standard and European
  Pharmacopoeia standards for peroxides, mercury,
  lead, dioxins and PCBs.

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Quality You Can Trust

• Superior Freshness The Oceans 3 formulas begin
  with wild, fresh-caught fish sustainably
  harvested from pristine waters. The fish oil is
  then carefully purified using our proprietary
  PureMax process. The end result ultra pure,
  high potency fish oil with a fresh, clean taste,
  and no fishy repeat or lingering aftertaste.
• Sustainability Garden of Life is committed to
  harvesting fish that are abundant in the wild and
  never endangered.

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2 Minute Break
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Oceans 3 Line

• Oceans 3 Beyond Omega-3
• Oceans 3 Better Brain
• Oceans 3 Healthy Hormones
• Oceans Kids DHA Chewables

Visit www.Oceans3.com for More Info
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Charity Endorsement
www.womenheart.org

• For every bottle sold, a donation will be made
  to WomenHeart. WomenHeart champions prevention
  and early detection, accurate diagnosis and
  proper treatment of womens heart disease.

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Charity Endorsement
For every Oceans Kids bottle sold, a donation
will be made to Vitamin Angels and their
Operation 20/20 program to eliminate Vitamin A
deficiency in the world by the year
2020. www.vitaminangels.org
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Charity Endorsement
For every bottle sold a donation will be made to
NPF, National Parkinson Foundation. www.parkinson.
org
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Introducing OmegaXanthin
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Jordans Vision for Oceans 3
Fucoxanthin
These statements have not been evaluated by the
FDA. This product is not intended to diagnose,
treat, cure, or prevent any disease.
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Jordans Vision for Oceans 3
Fucoxanthin
Omega-3 Fish Oil
These statements have not been evaluated by the
FDA. This product is not intended to diagnose,
treat, cure, or prevent any disease.
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OmegaXanthin
Omega-3 Fish Oil
OmegaXanthin
Fucoxanthin
Astaxanthin
These statements have not been evaluated by the
FDA. This product is not intended to diagnose,
treat, cure, or prevent any disease.
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OmegaXanthin

• A synergistic blend of three health-promoting
  compounds from the ocean for an amplified range
  of benefits unmatched by ordinary Omega-3
  formulas.
• DHA EPA - from ultra pure,
• high potency fish oil
• Astaxanthin an extremely powerful
• antioxidant carotenoid from sea algae
• Fucoxanthin a dynamic antioxidant
• carotenoid from brown seaweed

These statements have not been evaluated by the
FDA. This product is not intended to diagnose,
treat, cure, or prevent any disease.
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OmegaXanthin

• DHA EPA - from ultra pure,
• high potency fish oil
• All the benefits you expect from a premium,
  high-quality Omega-3 Fish Oil product
• Exclusive partnership featuring PureMax
  technology
• Pharmaceutical-grade fish oil that sets the new
  industry standard for purity and concentration
• Third-party tested to meet toughest international
  standards for purity and freshness
• Sustainably harvested from non-endangered fish
  species
• Great tasting oil with no fish burps or lingering
  aftertaste
• THE ABSOLUTE highest-quality fish oil available
  in the worldperiod.

These statements have not been evaluated by the
FDA. This product is not intended to diagnose,
treat, cure, or prevent any disease.
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OmegaXanthin

• Astaxanthin an extremely powerful antioxidant
  carotenoid from sea algae
• Extremely Powerful Antioxidant Capacity
• 14 x stronger than Vitamin E
• 53x stronger than beta-carotene
• 63x stronger than Vitamin C
• Broad Range of Benefits
• Cardiovascular Health
• Support of Normal Inflammatory Response
• Skin Health and Protection
• Bone and Joint Health
• Eye Health and Immune Support
• Significant Added Value
• Amount in formula equal to stand alone products
  that sell for 19.99-24.99

These statements have not been evaluated by the
FDA. This product is not intended to diagnose,
treat, cure, or prevent any disease.
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OmegaXanthin

• Fucoxanthin a dynamic antioxidant
• carotenoid from brown seaweed
• High level of consumer awareness thanks to
  fucoTHIN
• Supports metabolic process by minimizing the
  oxidation of fat cells
• Helps fight free-radicals at cellular level
• Synergistic fucoxanthin is a fat-soluble
  carotenoid that is better absorbed by the body
  when combined with a quality fat source such as
  our Omega-3 Fish Oil in OmegaXanthin

These statements have not been evaluated by the
FDA. This product is not intended to diagnose,
treat, cure, or prevent any disease.
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OmegaXanthin

• OmegaXanthin Synergy
• Shared Benefits/Unique Mechanisms
• Supporting Cardiovascular Health In Unique Yet
  Complimentary Ways
• Fat Soluble Carotenoids Need Fat Source for
  Optimal Absorption in Body
• Omega-3 Fish Oil Preserved By AOX Carotenoids
• Common meal consumed in Japan

These statements have not been evaluated by the
FDA. This product is not intended to diagnose,
treat, cure, or prevent any disease.
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Oceans 3 Beyond Omega-3
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Beyond Omega-3 withOmegaXanthin

• More combined DHA (450mg) and EPA (675mg) than
  the leading brand
• Quality and Purity You Can Trust
• Amplified Benefits from OmegaXanthin
• We Support Women Heart
• Greater Benefits and a Better Value
• Why take just fish oil when you can take Oceans
  3?

These statements have not been evaluated by the
FDA. This product is not intended to diagnose,
treat, cure, or prevent any disease.
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Amplified Benefits from OmegaXanthin

• Supports cardiovascular health
• Helps maintain already healthy triglyceride and
  cholesterol levels
• Supports the bodys natural anti-inflammatory
  response
• Helps maintain already healthy c-reactive protein
  levels
• Supports anti-aging through antioxidant cellular
  protection
• Promotes stress management and emotional
  well-being
• Helps maintain bone density and overall bone
  health
• Supports joint health and flexibility
• Helps maintain a healthy immune system
• Maintains eye health and normal vision
• Supports normal brain function and nervous system
  health
• Helps protect and maintain healthy skin

These statements have not been evaluated by the
FDA. This product is not intended to diagnose,
treat, cure, or prevent any disease.
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Beyond Omega-3 Value
PRICE YOU WOULD PAY COMBINING INGREDIENTS YOU
RECEIVE IN OCEANS 3
OCEANS 3 VALUE

• Ultra Pure, High Potency Fish Oil delivering
  1275mg per serving of Omega-3s
• 4 mg of Astaxanthin plus added antioxidant
  support from Fucoxanthin
• Amplified benefits from OmegaXanthin
• Total - 29.95 SRP

• Premium Fish Oil with over 1200mg per serving of
  Omega-3s at least 25 SRP
• Astaxanthin formula with 4mg per serving at
  least 20 SRP
• Total - 45 SRP

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2 Minute Break
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Oceans 3 Line

• Oceans 3 Beyond Omega-3
• Oceans 3 Better Brain
• Oceans 3 Healthy Hormones
• Oceans Kids DHA Chewables

Visit www.Oceans3.com for More Info
43
Charity Endorsement
www.womenheart.org

• For every bottle sold, a donation will be made
  to WomenHeart. WomenHeart champions prevention
  and early detection, accurate diagnosis and
  proper treatment of womens heart disease.

44
Charity Endorsement
For every Oceans Kids bottle sold, a donation
will be made to Vitamin Angels and their
Operation 20/20 program to eliminate Vitamin A
deficiency in the world by the year
2020. www.vitaminangels.org
45
Charity Endorsement
For every bottle sold a donation will be made to
NPF, National Parkinson Foundation. www.parkinson.
org
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Beyond Omega-3 Cod Liver Oil
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Beyond Omega-3 Cod Liver Oil with OmegaXanthin

• Cod Liver Oil replaces Fish Body Oil for this
  formula
• 1148mg combined Omega-3s
• Great Tasting Highest Quality and Purity
  Amplified Benefits from OmegaXanthin
• We Support Women Heart
• Greater Benefits and a Better Value
• Why take just cod liver oil when you can take
  Oceans 3?

16oz 8oz
These statements have not been evaluated by the
FDA. This product is not intended to diagnose,
treat, cure, or prevent any disease.
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Amplified Benefits from OmegaXanthin

• Supports cardiovascular health
• Helps maintain already healthy triglyceride and
  cholesterol levels
• Supports the bodys natural anti-inflammatory
  response
• Helps maintain already healthy c-reactive protein
  levels
• Supports anti-aging through antioxidant cellular
  protection
• Promotes stress management and emotional
  well-being
• Helps maintain bone density and overall bone
  health
• Supports joint health and flexibility
• Helps maintain a healthy immune system
• Maintains eye health and normal vision
• Supports normal brain function and nervous system
  health
• Helps protect and maintain healthy skin

These statements have not been evaluated by the
FDA. This product is not intended to diagnose,
treat, cure, or prevent any disease.
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Oceans KidsDHA Chewables
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Product Positioning

• Oceans Kids DHA Chewables are a fun and
  convenient way to give your child all of the
  brain-boosting powers of Omega-3s in a YUMMY
  BERRY BLAST chewable softgel. Oceans Kids DHA
  Chewables are an excellent source of vital
  Omega-3 fatty acids with a high ratio of DHA to
  EPA, making it a great choice to help support
  your childs health and well being.
• Excellent Source of DHA and other Omega-3s
• 250mg of total Omega-3 fatty acids per daily
  serving
• 120mg of DHA per daily serving
• Naturally occurring vitamins A and D

These statements have not been evaluated by the
Food and Drug Administration. These products are
not intended to diagnose, treat, cure, or prevent
any disease.
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DHA Chewables

• Oceans Kids DHA Chewables
• DHA from Ultra Pure Cod Liver Oil
• 120 ct Chewable Soft Gels
• Important for Brain Eye Development
• Supports Positive Mood and Behavior
• Berry Blast Flavor Kids Will Love
• Fun, Colorful Packaging Design
• Brain Development Cognitive Function
• Eye Health and Vision
• Emotional Well-Being
• Nervous System Health
• Message to Moms Quality You Can TrustGreat
  Taste They Will Love!

These statements have not been evaluated by the
FDA. This product is not intended to diagnose,
treat, cure, or prevent any disease.
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Marketing Plan Highlights

• Driving Demand with Surround-Sound Marketing
  Campaign Massive Impressions
• Long-Form Advertising, Custom Publications, and
  Extensive Micro-Site Pre-Sell and Educate Your
  Consumers
• Sustained Marketing Program through June Not
  Too Late to Upgrade Your Participation Level

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Oceans 3 Global Campaign Impressions
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Sustained Program
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Womans World

• Oceans 3 Healthy Hormones
• Back cover ad for Womans World May 25th issue
  on newsstands May 18th
• Be Ready When Demand Hits!

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Closing Announcements

• Free Bottle of Oceans 3
• Mailed to address you provided at registration
• Allow 1-2 weeks for delivery
• Good for online attendees only
• Speak to your sales rep about special cases
• SAVE THE DATE
• Next Webinar May 12th 7pm EST
• Balanced Hormones Equals a Balanced Life
• Check www.GardenofLife.com or www.ExtraordinaryHea
  lth.com for updates and invitations