Submission D Glenn Stocks ISM 5937

1
Submission DGlenn StocksISM 5937
2
The Blogging Iceberg

• Jeffrey Henning
• Perseus Development Corporation

3
Demographics Survey

• Based on the statistical analysis of 3,634 blogs
  sites
• Located on eight leading blog host
• Blog-City, BlogSpot, Diaryland, LiveJournal,
  Pitas, TypePad, Weblogger and Xanga.

4
Findings

• The surveyed estimated that there have been over
  4.12 million blogs created on theses eight blog
  hosting sites.

5
Abandoned blogs

• Many blogs had been abandoned since their
  creation
• 2.72 million blogs have been either permanently
  or temporarily abandoned
• 1.09 million blogs were one day wonders which
  were abandoned after the first day

6
Abandoned blogs

• Males more likely to abandon their blogs
• Males created 40.7 percent of the blog sites but
  accounted for 46.4 percent of the abandoned blog
  population
• Survey noted no big differences by age or blog
  host concerning the abandonment rate

7
Active blogs

• Blogs were updated every 14 days (on average)
• 106,579 of the hosted blogs were updated on
  average at least once a week
• Fewer than 50,000 were updated daily
• Only 13,600 blogs were resumed after being
  abandoned.

8

• 80.8 percent of the blogs linked to at least one
  external site
• 10 of active blogs linked to over 2,875
  traditional news sources.

9
Blog Demographics

• teenagers created the majority of blogs.(51
  created by the 13-19 year olds)
• 92.4 percent of blogs being created by people
  under 30

10
Blog Demographics
11
Blog Demographics

• Females are more likely to create blogs
  accounting for 56 of the blog community.

12
Blog Demographics
13
Blog Forecast

• Exceeding five million by the end of 2003
• Exceeding ten million by the end of 2004.

14
Blog Forecast
15
Conclusion

• Popular blogs are only the tip of the iceberg
• Majority of blogs being viewed by nanoaudiences
  consisting of family, friends, fellow students
  and co-workers
• nanoaudiences are the logical outcome of
  continued growth in blogs

16
Conclusion

• The key is that an iceberg is never what it
  appears, and so it is with todays blogging
  community.
• Too soon to tell!