Answers Ideas Clients on the Web Net to Web

1
Answers Ideas Clients on the WebNet to Web

• Arpanet
• -Military and research info share, simple
  email
• -http//www.zakon.org/robert/internet/time
  line/ has detailed history
• World Wide Web
• -CERN http (www)
• Internet
• -advertising )
• -multimedia

2
Answers Ideas Clients on the Web
Indexer-Finders

• Good reference http//www.walthowe.com/navnet/hi
  story.html
• Archie
• - ftp search in list of sites
• WAIS, gopher go fer?, Veronica
• - search within a site
• Spider (aka webcrawler)
• - search for sites

3
Answers Ideas Clients on the WebSearch Engines

• Supposed to use spiders but with the advent of
  i-net as advertising medium, most are
  meta-searchers
• Google, yahoo, lycos, ask jeeves etc., etc.
  http//search.yahoo.com/search?psearchenginexar
  gs02u3hs9yoaKCstSjWzAFC1QsyyctRDWzMFBxBRAAaiEA3D
  3Dpstart6frfp-pull-web-tb21
• Like it or not, search engines are now heavily
  influenced by commercials

4
Answers Ideas Clients on the WebSearch Engines II

• General
• http//www.google.com
• http//www.yahoo.com
• http//www.askjeeves.com
• http//www.hotbot.com , http//www.altavista.com
  , http//www.lycos.com
• Science
• http//www.searchengineguide.com/pages/Science/Che
  mistry/index.html Analytical, chemistry, chem
  info, resources
• http//www.ojose.com/ OJOSE Online JOurnal
  SEarch
• http//www.sciam.com/search/ Search SciAm
  database
• http//www.sc.edu/library/science/scisearch.html
  Very broad coverage

5
Answers Ideas Clients on the WebMore Search
Engines

• Chemistry and Chemical Engineering
• http//www.chemindustry.com/ Many valuable
  features
• http//chemfinder.cambridgesoft.com/ Has a
  structure search feature
• http//siri.org/ MSDS site
• http//www.searchengineguide.com/pages/Science/Che
  mistry/ Extensive list includes many not listed
  above (and not personally checked)
• References/Journals (Chemical)
• http//pubs.acs.org/ ACS title search (current
  TOC)
• http//www.aiche.org/aichejournal/ (TOC)
• http//www.abc.chemistry.bsu.by/current/fulltext04
  .htm List free online journals, including Russian
  sources

6
Answers Ideas Clients on the WebNo more Search
Engines

• Management Search Engine produced 7,730,000
  hits, most on management OF your search engine
• Are there any sites devoted to management issues
  in a chemical environment?
• - http//www.cdmaonline.org/home.html
  Commercial development and management assn
• Many many sites for jobs because of dictionary
  keywords
• Be creative Search by style (Ex Japanese
  Management Style) exclude job, jobs Ex
  american management style job jobs finds
  http//www.amanet.org/index.htm American
  Management Association

7
Answers Ideas Clients on the WebAnswers

• Not experts on/in everything
• - Topic (e.g., metallurgy, or low-carbon
  steel) or process (e.g., solving formulation
  problems) a choice
• Only consult in topic expertise area
• - Limited client/projects
• - Possible better
• Consult as generalist
• -Process is H2 get answers
• -Networking keeps flow of work
• -Work flow vital to

8
Answers Ideas Clients on the WebAnswersTopic
expert consultant

• Examples
• - PE Cr-catalyst
• - Xanthan gum thickeners
• - diazotization
• Few consultants good per diem , maybe
• Not a lot of value from i-net
• Hard to keep current-obsolescence can be sudden
  (Fast Red PDC)
• Networking/associations highly specific
• Expert witness

9
Answers Ideas Clients on the WebAnswersConsult
as General Expert

• Harder to appear expert
• - Think of GP diagnosing disease most want to
  hear from an expert (specialist)
• Presentation as Expert
• Client has no chemical knowledge roof
  de-algae-nation, electronic component cleaner
• Need creative interview to get at real
  problemcareful! dont let the question reveal
  the answer for free!
• Capture projects, farm out segments
• Finding answers when youre not the expert
• - What good is the net?

10
Answers Ideas Clients on the WebSoAnswers

• Nothings changedanswers require work
• Most books are not on the web
• Most of what is on the web is either current,
  accurate, useful, accessible and costs money or
  free and has doubtful value
• Exceptions USPTO, MSDS
• Two-step exception contact chemical mfr

11
Answers Ideas Clients on the WebSoAnswersfor
fee

• Derwent http//www.delphion.com/derwent/ A
  worldwide patent finder
• EPO http//www.european-patent-office.org/index.en
  .php
• Japanese Kokai http//www.jpo.go.jp/ links to
  laws, not patents
• - Derwent and Lexis-Nexis can help
• Lexis-Nexis http//www.lexis-nexis.com/
• ACCCE http//www.chemconsult.org/ Both topic
  and process capable members

12
Answers Ideas Clients on the WebSoAnswersfor
fRee

• USPTO http//www.uspto.gov/
• Keyword search on the engines
• Supplier info (v. basic)
• College reports papers
• Resumes, News items, Hobby, Services

13
Answers Ideas Clients on the WebIdeas

• Consultant ??Inventor
• Consultant
• - paid for developing answers
• - may get patent
• Inventor
• - not paid for developing answers
• - must get patent

14
Answers Ideas Clients on the WebIdeas? Whos
Asking?

• Consultant --- solving a problem
• - researched answers came up empty
• - leads? follow up
• - check related topics
• - reaching

15
Answers Ideas Clients on the WebIdeas? Whos
Asking?

• Out of the box
• - Science fiction? A matter of timing
• - geosynchronous orbit for telecomm AC Clarke
  1947
• - two-way wrist radio Ketcham (Dick Tracy)
  1940s
• - e-books eInk
• - nanobots
• Transfer of technology
• - Organic electroplating
• - Raster image from TV?photocuring of
  prototype articles

16
Answers Ideas Clients on the WebInnocentive

• Source for ideas
• Problems for consultants and inventors
• - Could get paid for expertise
• Issues
• - Hidden client
• Syntheses
• - Objective outcome with good payoff
• - Need a lab

17
Answers Ideas Clients on the WebExample Answers

• Algae remover contains chlorine bleach
• - Environmental issues raised
• - Plants bleached/damaged
• - Hazardous in use
• - Very effective in use
• What could replace it?

18
Answers Ideas Clients on the WebExample Answers
II

• What doesnt work
• Simple washing
• Dehydration cant be done
• Scraping/scrubbing too many crannies
• Need another penetrating biocide
• - another bleach

19
Answers Ideas Clients on the WebExample Answers
III

• USPTO lists hundreds of biocides
• - esoteric, expensive, not commercially
  available
• Keyword bleach turns up alternatives
• - persulfate, perborate, percarbonate
• - lets not forget hydrogen peroxide
• Used for laundry
• - safe, commercially available, desired use not
  covered

20
Answers Ideas Clients on the WebClients

• Mostly - you dont find them
• - problems are not
  published
• - prefer internal
  solutions
• - they dont know you
• But - you can get names and make cold
  calls
• - search chemical
  company state
• - search company indexes (not
  online)
• - read articles on your expert topic areas
  offer support
• Still - They need to be able to
  find you

21

Answers Ideas Clients on the Web

4Your Web
Page in a Billion Page Magazine

• Notify search engines
• Connect to other sites
• Dont overdo the keywords
• Use text for searchability
• Consider buying a slot
• Lets all turn to page 1,369,382,107

22
Answers Ideas Clients on the WebNotify Search
Engines

• Spiders take their time webcrawlers need to be
  told
• Many have links to their database (how you tell
  them youre on the web)
• - Google http//www.google.com/addurl.html
• - Yahoo http//search.yahoo.com/info/submi
  t.html
• - Analytical services http//www.anachem.um
  u.se/jumpstation.htm
• - Chemistry info http//www.chemdex.org/
  Choose Add a link
• - Chemical resource links
  http//www.liv.ac.uk/Chemistry/Links/links.html
• Click on link to url additions
  (Good resource to University and Company names)

23
Answers Ideas Clients on the WebLinks, keywords,
text

• Some search engines, like Google, will rank a
  site by other sites its connected to (and which
  refer to the ranked site). Providing links gets
  this ranking element on your side.
• Some search engines discount meta-keywords, and
  may penalize for too many words (not the size of
  the site, the number of different words may be
  interpreted as stacking the deck).
• Searches wont find text pasted as picture

24
Answers Ideas Clients on the WebConsider a Buy

• Google has become famous for popping ads
  alongside keyword search results. Those folks
  bought the find.
• Especially early-on, being found on page 1 or 2
  of a search is rare without a buy
• But its not for the undercapitalizedcost of
  2/click/day x 10 clicks x 30 days 600/month
• Certainly, there are other engines

25
Answers Ideas Clients on the WebFinal Thoughts

• Consulting as a business is a business, not a
  pastime
• Networking is not just a web concept
• The web has a lot to offer, but the library
  shouldnt be forgotten
• Good luck and thank you.